Gift card market thrives on convenience, offering versatile gifting options across various industries. Its adaptability caters to diverse preferences, from retail to digital platforms. Consumers enjoy flexibility in purchases, while businesses benefit from increased revenue and customer loyalty. With seamless transactions and personalized experiences, the gift card market fosters lasting relationships between recipients and brands, driving mutual satisfaction.
For instance, according to United Nations Educational, Scientific and Cultural Organization data from 2022, participation in festivals, traditions, or religious occasions exceeds 60% globally annually. This cultural prominence of festivals, coupled with the human desire for connection through gift exchanges on such occasions, has driven an increase in demand for gift cards.
