“Rise of Digital Gift Cards”
The gift card market is witnessing significant trend in the market by the increasing popularity of digital gift cards. Consumers are gravitating towards the convenience and flexibility of online gifting, especially during festive seasons and special occasions. Major retailers, such as Amazon and Starbucks, are enhancing their digital offerings by allowing customers to personalize e-gift cards and send them instantly via email or messaging apps. This trend has also been bolstered by the rise in e-commerce, as more people shop online and seek easy gifting solutions. According to a recent report, the digital gift card segment is projected to reach USD 300 billion by 2027, highlighting its crucial role in market expansion.
