- Gin is a distilled alcoholic beverage made primarily from juniper berries and various botanicals, known for its versatility in cocktails and its growing appeal among global consumers seeking unique flavor experiences
- The escalating demand for gin is driven by the global craft spirits movement, evolving taste preferences toward botanical-forward drinks, and increased marketing efforts by major players promoting heritage, artisanal production, and premium positioning
- Europe dominated the gin market with a share of 22.7% in 2024, due to deep-rooted gin culture, a strong presence of heritage and craft distilleries, and sustained consumer demand for premium and artisanal spirits
- North America is expected to be the fastest growing region in the gin market with a share of during the forecast period due to a rising preference for craft spirits, evolving cocktail culture, and increased availability of diverse gin varieties across retail and HoReCa channels
- 40-45%, segment dominated the market with a market share of 47.2% in 2024, due to its compliance with international regulatory standards and its balanced combination of strength and flavor. This ABV range is favored by distillers for preserving botanical integrity while ensuring a smooth consumer experience, making it the dominant choice across mainstream gin labels
