- In June 2024, FREEE, a specialist in gluten-free foods, expanded its breakfast cereal lineup with the launch of Cinnamon Hoops—crunchy organic maize hoops lightly toasted with cinnamon. Made in the UK, these cereals are free from the top 14 allergens, certified organic, vegan, and Kosher, making them ideal for health-conscious and allergen-sensitive consumers. The product reflects FREEE’s commitment to inclusive nutrition and flavor innovation, tapping into the popularity of cinnamon while addressing gaps in the free-from category
- In February 2024, Grupo Bimbo SAB de CV completed the acquisition of Amaritta Food SL, a Spanish company specializing in the research, development, and production of gluten-free bread. This strategic move strengthens Bimbo’s position in the fast-growing gluten-free segment, allowing it to expand its portfolio and leverage Amaritta’s technological expertise. Amaritta operates a 2,000-square-meter allergen-free facility with the capacity to produce 10 million units of gluten-free products annually. The acquisition aligns with Bimbo’s commitment to meeting evolving consumer demands and reinforces its global leadership in baked goods innovation
- In July 2023, Grupo Bimbo entered a strategic partnership with Zero Carb Co. (ZCC), a Dutch startup specializing in gluten-free, zero-carb bread. ZCC, a joint venture between Bakker Wiltink and BOX NV, spent five years developing high-protein, fiber-rich breads tailored for keto and gluten-free diets. Through this collaboration, ZCC gains access to Bimbo’s global distribution network and R&D capabilities, enabling broader market reach and localized product development. The alliance reflects Grupo Bimbo’s commitment to innovation and its growing footprint in the health-conscious baked goods sector
- In April 2023, Quaker expanded its instant oats portfolio with the launch of gluten-free 3-minute oats in a variety of flavors, including Herby Cheese, Masala Magic, and Mixed Berries. These quick-prep oats are enriched with protein and fiber, offering a nutritious start to the day while maintaining lower sugar content. Designed for convenience and dietary inclusivity, the new range caters to health-conscious consumers seeking flavorful, allergen-friendly breakfast options that don’t compromise on taste or nutrition
- In February 2023, Beech-Nut Baby Food introduced Golden Corn Maize Cereal, a gluten-free, rice-free infant cereal crafted from non-GMO corn flour. Designed for babies starting solids around 4–6 months, this Stage 1 cereal offers a creamy, easy-to-digest texture and is fortified with 60% of the daily value of iron, 25% of zinc, and 20% of vitamin D. Free from artificial preservatives, sweeteners, and salt, it caters to families seeking nutritionally balanced and allergen-friendly options. The launch reflects Beech-Nut’s commitment to real ingredients and inclusive nutrition for growing infants
