Global Gluten Free Flour Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Gluten Free Flour Market Size

• The global gluten free flour market size was valued at USD 28.14 billion in 2024 and is expected to reach USD 56.90 billion by 2032, at a CAGR of 9.20% during the forecast period
• The market growth is largely fueled by the rising prevalence of gluten intolerance and celiac disease, along with increasing health awareness among consumers, leading to a broader shift toward gluten-free diets as part of general wellness trends
• Furthermore, growing demand for clean-label, allergen-free, and plant-based ingredients is encouraging food manufacturers to innovate within the gluten free flour segment, thereby significantly boosting the industry's expansion

Gluten Free Flour Market Analysis

• Gluten free flour is derived from naturally gluten-free grains and plant sources such as corn, rice, coconut, and legumes, and is used in a wide range of food applications including bakery, snacks, sauces, and ready-to-eat meals. These flours provide alternatives for individuals with gluten sensitivity and those adopting gluten-free diets for lifestyle or health reasons
• The market is experiencing robust growth driven by increasing consumer preference for functional, nutrient-rich ingredients and the rising availability of gluten free products across mainstream retail and e-commerce platforms
• North America dominated the gluten free flour market with a share of 35.6% in 2024, due to rising health awareness, increasing prevalence of gluten intolerance, and the mainstreaming of gluten-free diets
• Asia-Pacific is expected to be the fastest growing region in the gluten free flour market with a share of during the forecast period due to rising disposable incomes, increased health consciousness, and growing western dietary influence
• Cereals segment dominated the market with a market share of 67.8% in 2024, due to the broad usage of cereal-based flours such as corn, rice, and maize in traditional and packaged gluten-free products. These flours offer favorable taste and texture profiles, making them ideal substitutes for wheat in bakery and processed food applications. Their consistent performance and cost-effectiveness have led to widespread industrial usage

Report Scope and Gluten Free Flour Market Segmentation   

Gluten Free Flour Market Trends

“Rising Popularity of Plant-Based Diets”

• The surge in plant-based diets is a central trend driving demand for gluten free flours, as more consumers seek vegan and flexitarian lifestyles that exclude both animal products and gluten-containing grains
  • For instance, gluten free flours produced from almond, coconut, chickpea, and brown rice are inherently plant-based, catering both to people with gluten intolerance and those focused on sustainable or animal-free diets
• Increased visibility of plant-based eating through social media, wellness influencers, and health documentaries continues to push gluten free baking and cooking into the mainstream, especially among younger demographics
• Food innovators and major brands are introducing new gluten free flour blends optimized for plant-based recipes, supporting everything from bread and pizza crust to desserts and meat alternatives, and highlighting their clean-label and health-focused attributes
• Retailers and e-commerce platforms are expanding shelf space for gluten free and plant-based products, and clearer labeling helps consumers quickly identify these SKUs, further boosting market penetration in supermarkets and online stores
• Gluten free flour manufacturers are increasingly aligning with trends in organic, non-GMO, and high-fiber offerings, as consumers demand more nutrient-dense and functionally enriched plant-based options in their diets

Gluten Free Flour Market Dynamics

Driver

“Increasing Awareness of Celiac Disease and Gluten Sensitivity”

• Widespread access to better diagnostic tools and greater healthcare outreach has made celiac disease and gluten sensitivity highly visible health issues, spurring demand for gluten free flours worldwide
  • For instance, national food safety and health agencies—alongside patient advocacy groups—are running awareness campaigns and mandating improved food labeling, ensuring those affected can easily access gluten free staple foods
• The variety of gluten free flours available (for instance, rice, almond, corn, sorghum, and chickpea flour) has expanded to meet the needs of diagnosed celiac patients, as well as lifestyle adopters seeking digestive wellness
• Key global brands such as General Mills, Conagra Brands, and The Kraft Heinz Company have broadened their gluten free portfolios to capitalize on this trend, making specialty flours broadly available in traditional and specialty retail channels
• The overlap of gluten free with other health trends—such as low FODMAP, paleo, and allergen-free diets—continues to reinforce strong consumer motivation for gluten free flour consumption

Restraint/Challenge

“Higher Cost of Production”

• Gluten free flours require separate production facilities, rigorous allergen control, and more frequent equipment cleaning to avoid contamination, all of which add to overall manufacturing costs
  • For instance, sourcing alternative grains, nuts, or seeds—often in smaller quantities or with special processing requirements—raises ingredient costs compared to commodity wheat flour
• The lack of gluten complicates texture and consistency in baking, necessitating the development of specialized flour blends and the use of additional functional ingredients, increasing both formulation and R&D expenses
• Premium positioning of gluten free flours, coupled with rising demand for organic and non-GMO certifications, can further drive up end-product prices, limiting everyday affordability for budget-conscious shoppers
• Distribution and inventory management also present challenges, as gluten free flours typically have different shelf-life and storage requirements, requiring more controlled logistics and occasionally higher wastage rates

Gluten Free Flour Market Scope

The market is segmented on the basis of product type, source, category, application, and distribution channel.

• By Product Type

On the basis of product type, the gluten free flour market is segmented into corn flour, coconut flour, bean flour, amaranth flour, fava bean flour and flour blends, maize flour, and others. The corn flour segment dominated the largest market revenue share in 2024, supported by its wide culinary versatility, affordability, and established use in both traditional and modern gluten-free recipes. Corn flour’s naturally gluten-free nature, combined with its neutral flavor and widespread acceptance across global cuisines, makes it a staple in households and commercial kitchens alike. In many developing regions, corn flour also benefits from strong agricultural production and local availability, reinforcing its leading position.

The coconut flour segment is projected to witness the fastest growth rate from 2025 to 2032, driven by rising consumer preference for low-carb and high-fiber alternatives. Coconut flour is increasingly favored among paleo and keto diet followers due to its nutritional profile and distinctive flavor. Its growing incorporation into bakery items, pancakes, and snacks is propelled by its compatibility with clean-label and allergen-free food trends. Manufacturers are also expanding coconut flour offerings in blended and flavored formats, further fueling segment expansion.

• By Source

On the basis of source, the market is bifurcated into cereals and legumes. The cereals segment accounted for the largest revenue share of 67.8% in 2024, primarily due to the broad usage of cereal-based flours such as corn, rice, and maize in traditional and packaged gluten-free products. These flours offer favorable taste and texture profiles, making them ideal substitutes for wheat in bakery and processed food applications. Their consistent performance and cost-effectiveness have led to widespread industrial usage.

The legumes segment is expected to witness the fastest CAGR through 2032, as consumers increasingly seek protein-rich and fiber-dense flour options. Legume-based flours such as fava bean and chickpea flour are gaining popularity for their nutritional value, sustainability, and ability to enhance the protein content in gluten-free diets. Their rising use in health-focused snacks and plant-based innovations is expected to accelerate segment growth.

• By Category

On the basis of category, the gluten free flour market is segmented into organic and conventional. The conventional segment led the market in 2024, attributed to its wide availability, lower price point, and established consumer base. Conventional flours dominate both the retail and foodservice sectors, especially in regions where cost-sensitive purchasing behavior influences demand.

The organic segment is set to register the fastest growth from 2025 to 2032, propelled by the expanding demand for chemical-free, non-GMO food ingredients. Organic gluten free flour appeals to health-conscious consumers seeking sustainable farming practices and clean-label transparency. Growing distribution across premium grocery channels and specialty health food retailers is supporting the rapid adoption of organic offerings.

• By Application

On the basis of application, the market is segmented into ready-to-eat food products, bakery products, soups & sauces, and others. The bakery products segment captured the largest revenue share in 2024, supported by the surging demand for gluten-free breads, cakes, muffins, and pastries. Bakery remains the most mature category for gluten free flour utilization, with strong innovation in texture-enhancing flour blends and fortified baked goods driving segment dominance.

The ready-to-eat food products segment is anticipated to register the highest CAGR through 2032, driven by rising demand for convenience-oriented, allergen-free meals. Gluten free flour is increasingly being used in RTE snacks, tortillas, wraps, and pasta offerings as part of clean-label formulations that cater to busy, health-conscious consumers.

• By Distribution Channel

On the basis of distribution channel, the market is divided into grocery stores, convenience stores, supermarkets and hypermarkets, online stores, and others. Supermarkets and hypermarkets held the largest share in 2024, owing to their extensive shelf space, product variety, and consumer trust in purchasing food essentials from recognized retail chains. These outlets also benefit from in-store promotions and sampling initiatives that help raise awareness about gluten-free products.

The online stores segment is expected to witness the fastest CAGR from 2025 to 2032, as digital platforms continue to transform grocery shopping habits. E-commerce offers access to a broader range of specialty and niche gluten free flours, supported by detailed product descriptions and consumer reviews. Growing penetration of health food platforms and direct-to-consumer brand strategies is accelerating online segment growth, particularly among millennials and urban consumers.

Gluten Free Flour Market Regional Analysis

• North America dominated the gluten free flour market with the largest revenue share of 35.6% in 2024, driven by rising health awareness, increasing prevalence of gluten intolerance, and the mainstreaming of gluten-free diets
• Consumers in the region are shifting toward gluten-free alternatives for medical needs such as celiac disease and also as part of broader wellness and lifestyle trends
• A strong retail infrastructure, high consumer spending capacity, and innovation in gluten-free bakery and packaged foods further contribute to the widespread adoption of gluten free flour across both the U.S. and Canada

U.S. Gluten Free Flour Market Insight

The U.S. gluten free flour market captured the largest revenue share within North America in 2024, fueled by growing demand for clean-label and functional food products. The surge in gluten sensitivity diagnoses, alongside an expanding base of health-conscious consumers, is prompting widespread product development and marketing of gluten free flour blends. The market benefits from a robust e-commerce ecosystem, rising interest in home baking, and significant innovation across bakery, snack, and RTE food categories using alternative flours such as almond, coconut, and bean-based blends.

Europe Gluten Free Flour Market Insight

The Europe gluten free flour market is projected to grow at a strong CAGR during the forecast period, supported by growing public awareness around celiac disease and increased adoption of specialized diets. Regulatory frameworks promoting allergen labeling and food safety are contributing to heightened transparency and consumer trust. The market is gaining traction across the U.K., Germany, France, and Italy, driven by both health-conscious consumers and a rapidly expanding gluten-free product portfolio across mainstream supermarkets and organic food retailers.

U.K. Gluten Free Flour Market Insight

The U.K. gluten free flour market is expected to expand at a significant CAGR, driven by rising gluten intolerance cases and a strong demand for healthier food alternatives. The nation's growing vegan and free-from food movement is reinforcing the popularity of gluten free flour across diverse food applications, including bakery, soups, and sauces. Government backing for allergy awareness campaigns and strong presence of gluten-free product lines across online and brick-and-mortar retailers are expected to continue supporting market growth.

Germany Gluten Free Flour Market Insight

The Germany gluten free flour market is projected to experience steady growth, backed by a robust health and wellness culture and rising preference for organic and allergen-free ingredients. German consumers are highly ingredient-conscious, prompting growing demand for naturally gluten-free options such as rice, maize, and buckwheat flour. With many regional producers offering premium and clean-label flour blends, Germany remains a key market for innovation within the gluten free food space.

Asia-Pacific Gluten Free Flour Market Insight

The Asia-Pacific gluten free flour market is forecast to grow at the fastest CAGR from 2025 to 2032, fueled by rising disposable incomes, increased health consciousness, and growing western dietary influence. Consumers in countries such as China, India, Japan, and Australia are showing greater interest in gluten free diets, driven by expanding urban populations and the increasing visibility of health-oriented product labels. Local and international manufacturers are capitalizing on this trend by introducing regionally tailored gluten free flour offerings.

Japan Gluten Free Flour Market Insight

The Japan gluten free flour market is gaining momentum, supported by the country’s aging population and growing dietary diversification. While traditionally rice-dominated, the Japanese market is increasingly embracing gluten-free alternatives in bakery and fusion cuisine. The rising popularity of health foods, increased awareness of wheat allergies, and product innovation by domestic food manufacturers are contributing to market expansion, especially in the urban centers.

China Gluten Free Flour Market Insight

The China gluten free flour market accounted for the largest revenue share in Asia-Pacific in 2024, supported by the rising middle class, growing demand for healthy food alternatives, and the rapid rise of online food retail. Chinese consumers are becoming more label-conscious and are embracing gluten free options for their perceived health benefits, even without medical necessity. Domestic brands and startups are rapidly innovating in gluten-free flour production, supported by cost-effective sourcing and large-scale distribution capabilities.

Gluten Free Flour Market Share

The gluten free flour industry is primarily led by well-established companies, including:

• General Mills Inc. (U.S.)
• Cargill, Incorporated (U.S.)
• ADM (U.S.)
• SunOpta (Canada)
• The Scoular Company (U.S.)
• Associated British Foods plc (U.K.)
• AGRANA Beteiligungs-AG (Austria)
• Bob’s Red Mill Natural Foods (U.S.)
• Quinoa Corporation (U.S.)
• Conagra Brands, Inc. (U.S.)

Latest Developments in Global Gluten Free Flour Market

• In June 2025, Tooru announced the launch of a new brand and product range by its subsidiary Juvela, supported by a state-of-the-art allergen-free bakery. This strategic move is expected to strengthen Juvela’s position in the Free-From category and significantly boost its market share in the gluten free flour segment through increased production capacity and brand visibility
• In May 2024, Mightylicious entered the gluten free flour market with its inaugural range of premium blends, including all-purpose flour, vegan all-purpose flour, and vegan chocolate brownie mix. This product expansion marks the company's diversification into baking ingredients, enhancing competitive dynamics and offering greater variety to health-conscious and allergy-sensitive consumers
• In December 2023, Tirlán launched its Oat-Standing Gluten Free Oat Flour 710, reinforcing its commitment to the free-from category. This innovation is anticipated to strengthen Tirlán’s presence in the gluten free flour market by addressing growing consumer demand for oat-based and fiber-rich flour alternatives
• In June 2023, Arva Flour Mills broadened its product portfolio with a diverse range that includes Artisan Flour, Beer Bread Mixes, Corn Bread Mix, and Red Fife Pancake Mix. While not exclusively gluten-free, this expansion highlights the brand's alignment with evolving consumer preferences for specialized flour mixes, indirectly supporting the gluten free segment’s growth
• In April 2022, Ardent Mills launched certified gluten-free and keto-friendly flour blends tailored to the Canadian market. This portfolio expansion reflects the company’s strategic focus on alternative grains, which is expected to reinforce its leadership in the gluten free space and cater to rising demand for health-oriented and specialty flour products

SKU-61633