- In June 2025, Tooru announced the launch of a new brand and product range by its subsidiary Juvela, supported by a state-of-the-art allergen-free bakery. This strategic move is expected to strengthen Juvela’s position in the Free-From category and significantly boost its market share in the gluten free flour segment through increased production capacity and brand visibility
- In May 2024, Mightylicious entered the gluten free flour market with its inaugural range of premium blends, including all-purpose flour, vegan all-purpose flour, and vegan chocolate brownie mix. This product expansion marks the company's diversification into baking ingredients, enhancing competitive dynamics and offering greater variety to health-conscious and allergy-sensitive consumers
- In December 2023, Tirlán launched its Oat-Standing Gluten Free Oat Flour 710, reinforcing its commitment to the free-from category. This innovation is anticipated to strengthen Tirlán’s presence in the gluten free flour market by addressing growing consumer demand for oat-based and fiber-rich flour alternatives
- In June 2023, Arva Flour Mills broadened its product portfolio with a diverse range that includes Artisan Flour, Beer Bread Mixes, Corn Bread Mix, and Red Fife Pancake Mix. While not exclusively gluten-free, this expansion highlights the brand's alignment with evolving consumer preferences for specialized flour mixes, indirectly supporting the gluten free segment’s growth
- In April 2022, Ardent Mills launched certified gluten-free and keto-friendly flour blends tailored to the Canadian market. This portfolio expansion reflects the company’s strategic focus on alternative grains, which is expected to reinforce its leadership in the gluten free space and cater to rising demand for health-oriented and specialty flour products
