- In March 2024, Claire’s announced the rollout of its collection of fashion accessories and related products across more than 4,400 Walgreens stores nationwide, strengthening its retail presence and expanding customer reach, concluding that Claire’s is aggressively broadening its market accessibility
- In February 2024, GIMME Beauty, a health and beauty company focused on innovative hair solutions, introduced new products to its lineup, including the Double Claw Clip Duo in black and tan, and the Large Barrel Double Claw Clip in black, enhancing its product offerings and attracting a wider consumer base, concluding that GIMME Beauty is reinforcing its position in the competitive hair accessories market
- In February 2024, Beyoncé unveiled her new venture, a hair care line named 'Cécred', adding star power and excitement to the hair accessories and haircare market, concluding that celebrity influence is driving new opportunities in the haircare industry
- In October 2023, Emi Jay, known for its fashion-forward hair accessories such as claw clips, introduced Angelstick, marking its entry into the haircare segment and expanding its brand portfolio, concluding that Emi Jay is diversifying its offerings to capture a larger market share
- In May 2022, H&M Group tested a tech-enabled shopping experience for customers at its U.S. locations, showcasing innovation in retail and enhancing customer engagement, concluding that H&M Group is focusing on digital transformation to boost customer satisfaction
- In January 2022, Claire's introduced same-day click & collect services in the United Kingdom and the United States, improving shopping convenience and strengthening its omnichannel strategy, concluding that Claire’s is prioritizing customer convenience to increase brand loyalty



