Global Hair Accessories Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Hair Accessories Market Size

• The global hair accessories market was valued at USD 25.97 billion in 2024 and is expected to reach USD 66.17 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 12.40%, primarily driven by rising fashion consciousness among consumers
• This growth is driven by increasing disposable incomes and growing influence of social media and celebrity endorsements

Hair Accessories Market Analysis

• The hair accessories market is witnessing steady growth, driven by rising fashion consciousness, increased spending on personal grooming, and the growing popularity of stylish, functional, and innovative hair products. Advancements in materials, sustainable design, and aesthetics are also playing a pivotal role in market expansion
• Demand is primarily fueled by the influence of social media trends, celebrity endorsements, and the increasing number of fashion-forward consumers seeking to express individuality through hair styling. The availability of a wide range of products across all age groups and genders further supports market growth
• North America dominates the hair accessories market, supported by high disposable income levels, a strong beauty and fashion culture, and the presence of leading brands offering diverse and premium hair accessory collections. E-commerce growth and frequent product innovation also reinforce the region’s market leadership
• For instance, in the U.S., the demand for trendy and sustainable hair accessories has increased, with brands introducing eco-friendly materials such as recycled plastics and biodegradable fabrics to cater to environmentally conscious consumers
• Globally, the hair accessories market is experiencing continuous growth, with trends such as multifunctional accessories, eco-conscious materials, and gender-neutral designs shaping the future of the industry and driving innovation in both functionality and fashion appeal

Report Scope and Hair Accessories Market Segmentation    

Hair Accessories Market Trends

“Rising Popularity of Multifunctional and Innovative Hair Accessories”

• The hair accessories market is experiencing a strong shift toward multifunctional and innovative products, driven by consumer demand for convenience, versatility, and enhanced styling options
• Manufacturers are introducing hair accessories that combine fashion with function, such as headbands with built-in headphones, clips designed for multiple hairstyles, and elastics that double as wristbands, appealing to tech-savvy and style-conscious consumers
• For instance, Emi Jay and GIMME Beauty have introduced collections featuring multifunctional clips and ties, blending premium materials with innovative designs to offer both aesthetic appeal and practical use for everyday styling needs
• The demand for versatile, travel-friendly, and easy-to-use accessories is also rising, with consumers seeking products that simplify hairstyling routines while complementing different looks and occasions
• This trend is reshaping the hair accessories market by encouraging brands to focus on innovation, ergonomic designs, and enhanced user experience, ultimately driving the industry's evolution toward smarter, more adaptable hair solutions

Hair Accessories Market Dynamics

Driver

“Increasing Influence of Celebrity Endorsements and Social Media Trends”

• The growing impact of celebrity endorsements and social media trends is significantly driving demand for fashionable and trendy hair accessories, as consumers increasingly seek to emulate popular styles showcased by influencers and celebrities
• Hair accessory brands are collaborating with celebrities, stylists, and online influencers to launch exclusive collections, limited-edition designs, and viral campaigns, boosting visibility and enhancing brand desirability among fashion-forward consumers
• Platforms such as Instagram, TikTok, and Pinterest are playing a crucial role in setting hair accessory trends, with viral styles such as claw clips, pearl headbands, and oversized scrunchies witnessing rapid adoption across various age groups
• For instance, in February 2024, Beyoncé introduced her new haircare brand 'Cécred', generating massive buzz across social media platforms and boosting consumer interest in associated hair accessories and styling products
• As celebrity-driven marketing and digital media continue to shape fashion preferences, the hair accessories market is poised for robust growth, with brands leveraging influencer partnerships and trend-driven designs to capture consumer attention and expand their market presence globally

Opportunity

“Expansion of E-commerce Platforms and Omnichannel Retailing”

• The rapid growth of e-commerce platforms and the shift towards omnichannel retailing are creating significant opportunities for the hair accessories market, enabling brands to reach a wider and more diverse consumer base
• Online marketplaces and brand-owned websites offer consumers easy access to a variety of hair accessories, along with detailed product information, personalized recommendations, and seamless shopping experiences across devices
• The integration of technologies such as augmented reality (AR) for virtual try-ons, AI-driven personalization, and flexible delivery options is enhancing online shopping engagement, driving higher sales conversions for hair accessory brands

For instance,

• In March 2024, Claire’s expanded its product reach by partnering with Walgreens to offer fashion accessories across 4,400 stores, integrating online and offline retail strategies for a stronger market presence
• In February 2024, GIMME Beauty launched new product lines, leveraging its strong e-commerce presence to quickly reach a broad customer base across the U.S.
• In January 2022, Claire’s introduced same-day click-and-collect services in the U.K. and U.S., improving shopping convenience and boosting omnichannel engagement 
• As online shopping continues to rise and brands invest in enhancing digital and omnichannel experiences, the hair accessories market is set to benefit from expanded market reach, increased consumer accessibility, and greater brand loyalty, driving future growth

Restraint/Challenge

“Intense Competition and Market Saturation Limiting Brand Differentiation”

• The hair accessories market is facing intense competition due to the presence of numerous local and international brands offering similar products at competitive prices, making it challenging for companies to establish strong brand loyalty
• Market saturation in categories such as clips, headbands, and elastics is limiting innovation opportunities, forcing brands to continuously invest in new designs, marketing strategies, and influencer collaborations to stay relevant
• The rise of private-label and fast-fashion brands offering affordable hair accessories is putting additional pressure on premium and mid-range players to differentiate themselves through quality, innovation, and unique branding

For instance,

• In February 2024, H&M expanded its hair accessory collections across Europe and Asia at highly competitive prices, intensifying competition for established accessory brands
• As competition and saturation continue to challenge the hair accessories market, companies must focus on niche positioning, strategic collaborations, premiumization, and enhancing customer experiences to sustain growth and differentiate their offerings effectively

Hair Accessories Market Scope

The market is segmented on the basis of product, material, distribution channel, and end user.

Hair Accessories Market Regional Analysis

“North America is the Dominant Region in the Hair Accessories Market”

• North America's increased purchasing power allows consumers to spend more on a variety of hair accessories, boosting market demand
• There is a strong and growing preference for different types of hair accessories such as clips, bands, barrettes, and scrunchies
• The rising trend of Halloween celebrations is driving the demand for themed hair accessories such as wigs, headbands, and costume-related products
• With strong economic conditions and cultural trends, North America is expected to maintain its leading position in the global hair accessories market

 “Asia-Pacific is projected to register the Highest Growth Rate”

• Consumers in the Asia-Pacific region are increasingly seeking hair accessories to complement their outfits, driven by developing fashion trends
• Changing style statements among younger generations are boosting the demand for innovative and stylish hair accessories
• The presence and expansion of major key players in the region are expected to further accelerate market growth
• With evolving fashion preferences and strong industry support, the Asia-Pacific hair accessories market is poised for significant expansion in the coming years

Hair Accessories Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• L'Oréal SA (France)
• Revlon (U.S.)
• Coty, Inc. (U.K.)
• Buyindusvalley (India)
• Combe (U.S.)
• Hoyu Co., Ltd (Japan)
• John Paul Mitchell Systems (U.S.)
• Cover Your Gray (U.S.)
• Kao Corporation (Japan)
• NATULIQUE (Denmark)
• Puig (Spain)
• Coty Inc. (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Oriflame Cosmetics AG (Switzerland)
• KOSÉ Corporation (Japan)
• CHANEL (U.K.)

Latest Developments in Global Hair Accessories Market

• In March 2024, Claire’s announced the rollout of its collection of fashion accessories and related products across more than 4,400 Walgreens stores nationwide, strengthening its retail presence and expanding customer reach, concluding that Claire’s is aggressively broadening its market accessibility
• In February 2024, GIMME Beauty, a health and beauty company focused on innovative hair solutions, introduced new products to its lineup, including the Double Claw Clip Duo in black and tan, and the Large Barrel Double Claw Clip in black, enhancing its product offerings and attracting a wider consumer base, concluding that GIMME Beauty is reinforcing its position in the competitive hair accessories market
• In February 2024, Beyoncé unveiled her new venture, a hair care line named 'Cécred', adding star power and excitement to the hair accessories and haircare market, concluding that celebrity influence is driving new opportunities in the haircare industry
• In October 2023, Emi Jay, known for its fashion-forward hair accessories such as claw clips, introduced Angelstick, marking its entry into the haircare segment and expanding its brand portfolio, concluding that Emi Jay is diversifying its offerings to capture a larger market share
• In May 2022, H&M Group tested a tech-enabled shopping experience for customers at its U.S. locations, showcasing innovation in retail and enhancing customer engagement, concluding that H&M Group is focusing on digital transformation to boost customer satisfaction
• In January 2022, Claire's introduced same-day click & collect services in the United Kingdom and the United States, improving shopping convenience and strengthening its omnichannel strategy, concluding that Claire’s is prioritizing customer convenience to increase brand loyalty

SKU-47918