Global Hair Color Products Market - Industry Trends and Forecast to 2030

Global Hair Color Products Market, By Product Type (Powder Hair Color\Hair Dye, Crème Form, Bleachers, Highlighters, Tone-On-Tone Colorants, Other), Usage (Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Hair Highlights and Bleach), Composition (Organic/Natural/Herbal, Chemical), Distribution Channel (Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets and Hypermarkets, Variety Stores, Online Retail, Department Stores, Others), Formulation (TDS/TD Formulation, PPD Formulation, Other), Application (Total Grey Coverage, Roots Touch-Up, Highlighting, Others), End-User (Women, Men) – Industry Trends and Forecast to 2030.

Hair Color Products Market Analysis and Size  

The rise in urbanization and the changing lifestyles is a vital factors responsible for market growth. Also, the rise in the trend of hair highlighting and the increase in the concern about hair health are some of the prime factors driving the market growth. Moreover, the rise in technological advancements and modernization in production techniques and the rise in demand from emerging economies will further create new opportunities for market growth in the forecast period.

However, strict government regulations associated with the use of the chemical in the production of hair color is the major factor among others that will obstruct the market growth, and will further challenge the market growth in the forecast period.

Data Bridge Market Research analyzes that the hair color products market, which was USD 24.40 billion in 2022, would rocket up to USD 38.30 billion by 2030, and is expected to undergo a CAGR of 5.8% during the forecast period of 2023 to 2030. “Powder hair color\hair dye” dominates the product type segment of the hair color products market owing to its convenience and ease of application, it can be easily mixed with water or developer to create a paste.

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Hair Color Products Market Scope and Segmentation

Market Definition

Hair color is defined as a compound that is applied to hair whose main function is to add color to them. They are generally used to hide grey air, highlight some selected parts of hair, restore original care, and make the hair more attractive. Hair color products are a category of products used to change or enhance the natural color of hair. They come in various forms and formulations, providing different levels of color intensity and longevity.

Global Hair Color Products Market Dynamics

Drivers

• Increasing awareness and concerns about hair health

Growing consumer awareness about the importance of hair health and the desire for well-groomed and attractive hair is a significant growth factor. Consumers are becoming more conscious of the impact of factors like pollution, stress, and lifestyle on their hair. This increased awareness drives the demand for hair care products that address specific hair concerns and promote overall hair health.

• The growing influence of social media and beauty influencers

Social media platforms and beauty influencers play a significant role in shaping consumer preferences and driving product adoption. Consumers seek inspiration and advice from influencers who showcase different hairstyles, hair care routines, and product recommendations. The influence of social media and beauty influencers amplifies the demand for hair care products as consumers aspire to achieve similar looks and styles.

Restraints

• Growing regulatory compliance and safety concerns

The hair care industry is subject to strict regulations and standards related to product safety, labeling, and ingredient restrictions. Non-compliance with these regulations can lead to legal issues, product recalls, and damage to brand reputation. Meeting regulatory requirements and addressing safety concerns can pose challenges for companies, especially when operating in multiple markets with varying regulations.

• Increasing instances of product counterfeiting and imitation

The hair care industry is susceptible to counterfeit and imitation products, which can undermine consumer trust and damage brand reputation. Counterfeit products may pose safety risks and fail to deliver the promised benefits, leading to dissatisfied customers. Companies need to invest in robust brand protection measures and educate consumers to combat counterfeiting challenges.

Opportunities

• Growing technological advancements in hair color product formulations

Advancements in hair care product formulations, such as the development of innovative ingredients, advanced delivery systems, and targeted solutions, fuel market growth. R&D efforts focused on improving product efficacy, enhancing product performance, and addressing specific hair concerns contribute to the expansion of the hair care industry.

• Increasing popularity male grooming and hair care awareness

The male grooming market is witnessing significant growth, with men increasingly investing in hair care products. Changing societal norms, increased focus on personal appearance, and growing acceptance of grooming products among men have led to an expanded market for male-specific hair care products. Manufacturers are responding to this trend by offering specialized products targeting male consumers.

Challenge

• Growing intense competition among market players and market saturation

The hair care industry is highly competitive, with numerous brands and products vying for consumer attention. Market saturation can make it difficult for new entrants to gain traction and for existing players to maintain growth rates. Increased competition can lead to price wars, reduced profit margins, and limited market expansion opportunities.

This global hair color products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Hair Color Products market, contact Data Bridge Market Research for an Analyst Brief. Our team will help you make an informed market decision to achieve market growth.

Recent Development

• In May 2023, Revlon, a global leader in beauty and cosmetics, introduced a ground-breaking product in the hair color market - Revlon Color 'N Care. This new hair color range boasts an innovative formulation that combines vibrant color with natural nourishment and care, delivering an exceptional hair color experience for consumers. Revlon's commitment to innovation and quality is evident in the development of the Color 'N Care formulation

Global Hair Color Products Market Scope

The global hair color products market is segmented into seven notable segments based on product type, usage, composition, distribution channel, formulation, application, and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Powder Hair Color\Hair Dye
• Crème Form
• Bleachers
• Highlighters
• Tone-On-Tone Colorants
• Other

Usage

• Permanent Hair Color
• Semi-Permanent Hair Color
• Temporary Hair Color
• Hair Highlights
• Bleach

Composition

• Organic/Natural/Herbal
• Chemical

Distribution Channel

• Warehouse Clubs
• Convenience Stores
• Specialist Retailers
• Supermarkets and Hypermarkets
• Variety Stores
• Online Retail
• Department Stores
• Others

Formulation

• TDS/TD Formulation
• PPD Formulation
• Other

Application

• Total Grey Coverage
• Roots Touch-Up
• Highlighting
• Others

End-User

• Women
• Men

Global Hair Color Products Market Regional Analysis/Insights

The global hair color products market is analyzed and market size insights and trends are provided by element and application and are referenced above. The countries covered in this market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and rest of Middle East and Africa.

North America dominates the global hair color products market due to the rising trend of hair highlighting products and the increasing concerns about hair health in this region.

Asia-Pacific is expected to be the fastest-growing market during the forecast period of 2023 to 2030 due to the increasing population and the rise in disposable income in the region.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Hair Color Products Market Share Analysis

The global hair color products market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the global hair color products market are:

• Henkel AG & Co. KGaA (Germany)
• L’Oréal (France)
• COMBE (U.S.)
• AVEDA CORP. (U.S.)
• Kao Corporation (Japan)
• Hoyu Co., Ltd (Japan)
• Revlon. (U.S.)
• Godrej Consumer Products Limited (India)
• Mcilpack Inc (U.S.)
• Prem Henna (India)
• OJYA Natural (India)
• EXIM INDIA COSMETICS COMPANY (India)
• Impressions Cosmetic (India)
• Berina Professionals. (Thailand)
• Color Mate (India)
• MADISON REED, INC (U.S.)
• Streax (India)
• Teluca Inc (U.S.)
• Sapphire Finpro International (India)