Global Hair Growth Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Hair Growth Supplements Market Analysis

The hair growth supplements market has seen significant growth in recent years and is expected to continue expanding due to various factors, including increasing awareness of hair care, the rising prevalence of hair loss problems, and the growing demand for natural and organic solutions. Hair loss, especially among men and women above the age of 30, has become a widespread issue affecting 85% of men and 33% of women. From the age of 25, one in four men begins to lose hair, while after the age of 50, 50% of men are bald and when they reach old age that percentage increases to 98%. Conditions such as androgenetic alopecia, stress-related hair loss, and nutritional deficiencies contribute to this growing problem.

The shift in lifestyle has led to increased nutritional deficiencies, which is expected to drive the demand for supplements. Companies in the hair supplements market are capitalizing on this trend by expanding the availability of hair vitamins through eCommerce platforms and social media. Additionally, hair growth products incorporating herbal ingredients, such as essential oils, minerals, vitamins, and omega-3 fatty acids, are gaining popularity.

Hair Growth Supplements Market Size

The global hair growth supplements market size was valued at USD 1.49 billion in 2024 and is projected to reach USD 3.25 billion by 2032, with a CAGR of 10.00% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Hair Growth Supplements Market Trends

“Increasing Prevalence of Hair Loss and Demand for Natural and Organic Ingredients”

Hair loss, including conditions such as male pattern baldness and female hair thinning, has become increasingly prevalent due to factors such as stress, aging, hormonal imbalances, and poor nutrition. This trend has led to a rising demand for supplements that promote hair regrowth and reduce shedding. Consumers are increasingly turning to natural alternatives to chemical-based treatments. Supplements containing herbal ingredients such as biotin, saw palmetto, ginseng, and essential oils are experiencing significant demand. Furthermore, there is a growing consumer preference for products that are ethically sourced, cruelty-free, and environmentally sustainable, reflecting a broader shift towards conscious consumption.

Report Scope and Hair Growth Supplements Market Segmentation  

Hair Growth Supplements Market Definition

Hair Growth Supplements refers to the dietary supplements designed to support hair health, prevent hair loss, and promote hair growth. These supplements typically contain a range of active ingredients such as vitamins, minerals, herbal extracts, amino acids, and other nutrients that contribute to the nourishment and strengthening of hair follicles. These supplements are often used by individuals experiencing hair thinning, hair loss, or poor hair health due to factors like genetics, aging, hormonal imbalances, or nutritional deficiencies. These supplements are available in various forms, including tablets or capsules, tablets or capsules, powders, chewables and more.

Hair Growth Supplements Market Dynamics

Drivers

• Increasing Prevalence of Hair Loss

The rising prevalence of hair loss is a key factor driving the growth of the global hair growth supplements market. Contributing factors such as male and female pattern baldness, aging, stress, hormonal imbalances, and poor nutrition are leading to an increase in hair thinning. For instance, studies have shown that nearly 40% of women experience noticeable hair thinning by the age of 40, often triggered by hormonal changes such as those occurring during pregnancy or menopause. As awareness of the psychological effects of hair loss expands, more individuals are seeking effective solutions, including hair growth supplements, which in turn boosts the demand in the global market.

• Growing Awareness of Hair Health

The growing awareness of hair health is a significant factor driving the expansion of the global hair growth supplements market. As consumers become more conscious of the importance of hair care and its impact on overall wellness and self-esteem, demand for hair health products, particularly supplements, has surged. For instance, a recent survey found that nearly 60% of millennials are now using supplements as part of their proactive hair care routine, often starting in their 20s to prevent potential hair loss or thinning. In addition to addressing existing hair problems, many consumers are now seeking solutions to maintain healthy hair, rather than waiting for issues like thinning or shedding to arise. This growing awareness is a key driver of the global hair growth supplements market.

Opportunities

•  Expanding Consumer Base in Emerging Markets

The growing middle class and rising disposable income in emerging markets, especially in Asia-Pacific, Latin America, and Africa, present a significant opportunity for the hair growth supplements market. Increasing awareness about hair health, combined with greater access to health and wellness products, is expected to boost demand for these supplements in these regions which, in turn, will help drive the growth of the global hair growth supplements market.

• Advancements in Formulation and Technology

The hair growth supplement market has experienced notable advancements in formulation and delivery technologies, including innovative nutrient delivery systems, personalized nutrition through genetic testing, and enhanced ingredient extraction and synthesis methods. Companies are utilizing these cutting-edge technologies to boost the effectiveness, bioavailability, and overall consumer experience of their products. For instance, Nutrafol, a dermatologist-recommended hair growth supplement brand has doubled in turnover since its acquisition by Unilever in 2022. These innovations improve the efficacy of hair growth supplements and also meet the growing demand for customized, scientifically-supported solutions. With continued technological progress and a shift toward more personalized, natural formulations, the hair growth supplement market is set for sustained growth, catering to an increasingly health-conscious and results-driven consumer base.

Restraints/Challenges

• Lack of Regulation and Standardization

The dietary supplement industry is less regulated compared to pharmaceutical products, which can present significant challenges in terms of quality control and consumer confidence. The regulatory framework for dietary supplements varies widely by country, with many regions offering limited oversight, which results in inconsistent product quality. Unlike pharmaceuticals, which are subject to rigorous testing, clinical trials, and regulatory approvals, dietary supplements can enter the market with relatively little scrutiny. This lack of oversight means that the formulation, manufacturing, and labelling of supplements may not always adhere to the highest standards of safety and efficacy. This lack of regulation and standardization stands as a restraint for the global hair growth supplements market.

• High Competition and Fragmentation

The hair growth supplements market is characterized by fierce competition, with many brands offering similar products, resulting in a saturated marketplace. This intense rivalry makes it difficult for individual companies to distinguish themselves, potentially restricting market share for new entrants. For instance, several well-established brands, such as Nutrafol and Viviscal, dominate the market with comparable formulations, making it challenging for newer companies to gain a foothold. Moreover, the constant pressure to stay competitive often leads to reduced pricing flexibility and lower profit margins, adding to the challenges faced by businesses in this sector. High competition and market fragmentation represent significant hurdles for the global hair growth supplements market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Hair Growth Supplements Market Scope

The market is segmented on the basis of type, nature, form, route of administration and sales channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Single-ingredient
• Multi-Ingredient

Nature

• Organic
• Conventional

Form

• Powder
• Gummies & Soft Gel
• Tablets
• Capsules
• Liquid
  • Serum
  • Shampoo
  • Others

 Route of Administration

• Oral
• Topical
• Injectable

Sales Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Drugs & Pharma Stores
• Online Retail

Global Hair Growth Supplements Market Regional Analysis

The market is analysed and market size insights and trends are provided by type, nature, form, route of administration and sales channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Italy, Spain, Denmark, Sweden, Norway, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Kuwait, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Asia Pacific region dominated the global hair growth supplements market in 2024. The rapid growth is accounted to high awareness among people, rising disposable income, easy access to products owing to highly developed retail pharmacy chains. The rising health and wellness consciousness among population is pushing them to adopt supplements in their day-to-day lives.

Europe is expected to grow during the forecast period. The increasing elderly population and the high prevalence of nutritional deficiencies are driving the growth of the hair growth supplement and treatment market in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Hair Growth Supplements Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hair Growth Supplements Market Leaders Operating in the Market Are:

• Amway Corp. (U.S.)
• GNC Holdings, LLC (U.S.)
• Ouai Haircare (U.S.)
• InVite Health (U.S.)
• Nutraceutical Wellness Inc. (U.S.)
• Viviscal Limited (U.S.)
• Codeage LLC (U.S.)
• Viva Naturals (Canada)
• KLAIRE LABS (U.S.)
• Hair La Vie (U.S.)
• New Nordic AB (Sweden)
• Brock Beauty Inc. (U.S.)
• Source Naturals, Inc. (U.S.)
• NutraChamps (Canada)
• Country Life Vitamins (U.S.)
• HUM Nutrition Inc. (U.S.)
• Nutrawise Health & Beauty dba Youtheory (U.S.)
• Philip Kingsley Products Ltd. (U.K)
• Power Gummies (India)
• Simone Thomas Wellness (UK)

Latest Developments in Global Hair Growth Supplements Market

• In November 2024, OUAI, the hair and body care brand created by celebrity stylist Jen Atkin, announced its latest release of their first-ever clinically proven products: scalp serum and thick & full supplements following a 16-week expert grading clinical study performed on 32 subjects, 100% of scalp serum users showed improvement in the look of fuller, thicker hair
• In November 2024, wellness brand Hum Nutrition launched its latest product, the "Grow Capsules." Clinically tested, this innovative formula is designed to promote hair growth and improve strength, offering a comprehensive solution for healthier, more resilient hair. The capsules are a biotin-free hair growth supplement formulated with Cynatine HNS Keratin & Vitamin Complex — clinically shown to promote longer, stronger hair, reduce shedding, and boost hair shine in just 12 weeks
• In September 2024, NiceTop, a U.S.-based anti-aging research organization, expanded its presence in the personal care and nutrition industry with the launch of a new hair growth supplement. The formula targets three key areas of hair health: reducing DHT-induced hair loss, providing essential nutrients to support hair growth, and enhancing the process with biotin for accelerated results
• In January 2023, Capillus announced the launch of Nurish, its first line of hair supplements featuring Cynatine HNS, a cosmeceutical ingredient derived from natural proteins found in the body. Cynatine HNS is clinically proven to enhance hair tensile strength, improve luster, shine, and brightness, while also promoting stronger nail growth
• In August 2022, UNITE Hair introduced the BOOSTA PLUS+ Hair Serum, designed to rejuvenate hair follicles and activate stem cells, thereby promoting hair growth and preventing hair loss. According to UNITE, consumers will see visible results within 90 to 120 days. In addition, it is also safe for color-treated hair, cruelty-free, paraben-free, vegan, and free of harsh chemicals and harmful side effects

SKU-73307