- In November 2024, OUAI, the hair and body care brand created by celebrity stylist Jen Atkin, announced its latest release of their first-ever clinically proven products: scalp serum and thick & full supplements following a 16-week expert grading clinical study performed on 32 subjects, 100% of scalp serum users showed improvement in the look of fuller, thicker hair
- In November 2024, wellness brand Hum Nutrition launched its latest product, the "Grow Capsules." Clinically tested, this innovative formula is designed to promote hair growth and improve strength, offering a comprehensive solution for healthier, more resilient hair. The capsules are a biotin-free hair growth supplement formulated with Cynatine HNS Keratin & Vitamin Complex — clinically shown to promote longer, stronger hair, reduce shedding, and boost hair shine in just 12 weeks
- In September 2024, NiceTop, a U.S.-based anti-aging research organization, expanded its presence in the personal care and nutrition industry with the launch of a new hair growth supplement. The formula targets three key areas of hair health: reducing DHT-induced hair loss, providing essential nutrients to support hair growth, and enhancing the process with biotin for accelerated results
- In January 2023, Capillus announced the launch of Nurish, its first line of hair supplements featuring Cynatine HNS, a cosmeceutical ingredient derived from natural proteins found in the body. Cynatine HNS is clinically proven to enhance hair tensile strength, improve luster, shine, and brightness, while also promoting stronger nail growth
- In August 2022, UNITE Hair introduced the BOOSTA PLUS+ Hair Serum, designed to rejuvenate hair follicles and activate stem cells, thereby promoting hair growth and preventing hair loss. According to UNITE, consumers will see visible results within 90 to 120 days. In addition, it is also safe for color-treated hair, cruelty-free, paraben-free, vegan, and free of harsh chemicals and harmful side effects
