Global Hair Wigs and Extension Market – Industry Trends and Forecast to 2031

Global Hair Wigs and Extension Market,  By Product (Wigs, Extensions, and Toupee), Hair Type (Human Hair, Synthetic, and Hair Wigs), Fitting Type (Clip-in, Micro Link, Tape-in, and Glue-in), Cap Type (Monofilament and Lace), End User (Individual Consumers and Entertainment and Fashion Industry), Distribution Channel (Offline Stores and Online Stores) – Industry Trends and Forecast to 2031.

Hair Wigs and Extension Market Analysis and Size

The global hair wigs and extensions market has witnessed substantial growth in recent years, driven by factors such as the growing trend of customized and personalized hair solutions, the increasing prevalence of hair loss and hair thinning issues, and rising disposable incomes in emerging economies. The market is characterized by a wide range of products, including human hair wigs, synthetic wigs, clip-in extensions, tape-in extensions, and others, catering to diverse consumer needs and preferences. The market is also influenced by fashion trends, with a growing number of consumers using hair extensions and wigs as fashion accessories to experiment with different hairstyles and colors.

The global hair wigs and extension market size was valued at USD 3.01 billion in 2023 and is projected to reach USD 4.03 billion by 2031, with a CAGR of 3.7% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Hair wigs and extensions are hairpieces made from either natural or synthetic hair that are used to enhance or change a person's hairstyle. Wigs are typically worn on the entire head to cover baldness or as a fashion accessory, while extensions are used to add length, volume, or color to natural hair.

Hair Wigs and Extension Market Dynamics

Drivers

• Growing Popularity of Customized Hair Solutions     

The need for customized hair solutions is driven by consumers' desire for products that cater to their unique preferences and needs. With an increasing emphasis on individuality and self-expression, consumers are seeking wigs and extensions that closely match their natural hair texture, color, and style. This trend has led to a surge in the production and availability of customized products as manufacturers strive to meet the diverse demands of the market. Personalized hair solutions deliver a more authentic appearance and texture while empowering consumers, boosting their confidence and contributing to the growing demand for these products in the market.

• Rising Prevalence of Hair Loss and Hair Thinning Issues           

Hair loss and thinning hair are prevalent problems that affect a significant portion of the population. Factors such as stress, pollution, unhealthy lifestyles, and genetic predisposition contribute to these problems, leading to a growing demand for wigs and hair extensions as solutions. Wigs and extensions offer a non-invasive and temporary way to address hair loss and thinning, providing individuals with the option to enhance their hair volume and appearance without undergoing surgical procedures. This has fueled the demand for wigs and extensions, making them popular choices among individuals looking to improve their hair aesthetics and regain their confidence.

Opportunities

• Rising Demand for Non-Invasive Hair Enhancement Solutions         

The rise in demand for non-invasive hair enhancement solutions reflects a shift towards safer and less risky alternatives to surgical treatments. Consumers are increasingly concerned about the potential side effects and complications associated with surgical procedures, leading them to seek safer options. Wigs and extensions offer a non-invasive and temporary solution to hair loss and thinning, providing individuals with the opportunity to enhance their hair volume and appearance without undergoing surgery.          

• Focus on Sustainability and Ethical Sourcing

The focus on sustainability and ethical sourcing in the hair wigs and extensions market is driven by consumer awareness about environmental and social issues. With growing awareness of the environmental and social impact of their purchases, consumers are seeking products that are sustainably sourced and manufactured. Manufacturers can differentiate their products by adopting sustainable practices in sourcing and production, such as using ethically sourced real hair wigs and extensions or sustainable synthetic fibers. By promoting these practices, manufacturers can appeal to environmentally conscious consumers who are seeking hair products that align with their values, creating opportunities for the market.

Restraints/Challenges

• High Cost of High-Quality Products     

The cost of raw materials, labor-intensive production processes, and the craftsmanship required to create high-quality products all contribute to their elevated price point. This can limit the accessibility of these products to a wider audience and may result in consumers opting for lower-quality or synthetic alternatives. The high cost of high-quality wigs and extensions is a significant barrier for many consumers, particularly in developing countries where affordability is a key consideration.             

• Quality Concerns with Synthetic Products 

Even though synthetic wigs and extensions are more budget-friendly compared to their human hair equivalents, they often fail to provide the natural appearance and texture that consumers seek. Synthetic fibers can appear shiny and artificial, and they may not blend seamlessly with natural hair. In addition, synthetic products may have a shorter lifespan and limited styling options compared to human hair products, challenging the market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In July 2023, BELLAMI, a dominant player in the billion-dollar hair extension industry, unveiled BELLAMI Professional Hair Care, the first-ever professional-grade hair extension care collection designed for both salon and home use        
• In October 2022, HairOriginals, a prominent natural hair extension manufacturer in India, launched a new mobile app targeting end-users, salons, and stylists. The app, available on iOS and Android platforms, aims to create a community focused on hair extension products and services
• In June 2022, WAEVE, a platform established by three college friends, introduced a line of high-quality wigs primarily designed for black individuals. The team announced their intention to release six different wig types quarterly and commit 2% of their revenue to charitable causes. In addition to purchasing a wig, customers will receive a starter kit containing scissors, tweezers for adjusting the hairline, a silicone grip, and four wig caps in two different shades

Hair Wigs and Extension Market Scope

The market is segmented on the basis of product, hair type, fitting type, cap type, end user, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Wigs
• Extensions
• Toupee

Hair Type

• Human Hair
• Synthetic
• Hair Wigs

Fitting Type

• Clip-in
• Micro Link
• Tape-in
• Glue-in

Cap Type

• Monofilament
• Lace

End User

• Individual Consumers
• Entertainment
• Fashion Industry

Distribution Channel

• Offline Stores
• Online Stores

Hair Wigs and Extension Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, hair type, fitting type, cap type, end user, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Asia-Pacific is expected to dominate due to concerns related to hair loss or damage. In addition, the growing population of working women and increasing expenditure on grooming products will continue to fuel market growth in the region.

North America is expected to experience rapid growth in the market due to the increasing number of beauty salons. Furthermore, the shift in consumer trends among women towards higher-quality products is likely to drive market growth in the region in the foreseeable future.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Hair Wigs and Extension Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Godrej Consumer Products Limited (India)
• Evergreen Products Group Limited (China)
• Aderans Co, Ltd (Japan)
• ARTNATURE INC (Japan)
• Donna Bella Hair Extensions (U.S.)
• Aleriana Wigs (Argentina)
• Diamond Hair Company (U.S.)
• INDIQUE (U.S.)
• FN LOnglocks (U.S.)
• Klix Hair Inc (U.S.)
• Shake-N-Go Inc (U.S.)
• Locks & Bonds (U.S.)
• KLIX HAIR, INC (U.S.)
• Hairlocs (U.S.)
• easihair pro (U.S.)