- In July 2023, BELLAMI, a dominant player in the billion-dollar hair extension industry, unveiled BELLAMI Professional Hair Care, the first-ever professional-grade hair extension care collection designed for both salon and home use
- In October 2022, HairOriginals, a prominent natural hair extension manufacturer in India, launched a new mobile app targeting end-users, salons, and stylists. The app, available on iOS and Android platforms, aims to create a community focused on hair extension products and services
- In June 2022, WAEVE, a platform established by three college friends, introduced a line of high-quality wigs primarily designed for black individuals. The team announced their intention to release six different wig types quarterly and commit 2% of their revenue to charitable causes. In addition to purchasing a wig, customers will receive a starter kit containing scissors, tweezers for adjusting the hairline, a silicone grip, and four wig caps in two different shades
