Global Hairbrush Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Global Hairbrush Market Size and Growth Rate?

• The global hairbrush market size was valued at USD 4.60 billion in 2024 and is expected to reach USD 6.90 billion by 2032, at a CAGR of 5.20% during the forecast period
• The market growth is primarily driven by the rising consumer focus on personal grooming, increasing awareness of hair care products, and the availability of innovative and ergonomic brush designs catering to various hair types and styling needs
• Moreover, the growing influence of beauty trends, coupled with expanding e-commerce platforms and social media marketing, is further propelling the demand for high-quality, multifunctional hairbrushes globally

What are the Major Takeaways of Hairbrush Market?

• Hairbrushes, designed for detangling, styling, and improving scalp health, have become essential grooming tools due to their varied material options, advanced bristle technologies, and ergonomic designs enhancing user comfort
• The demand for eco-friendly and sustainable hairbrushes made from bamboo or recycled materials is increasing, reflecting consumers’ growing environmental consciousness
• In addition, technological innovations such as ion-infused and heat-resistant brushes, along with a surge in professional salon usage, are reinforcing market growth and expanding product diversification
• North America dominated the hairbrush market with the largest revenue share of 32.54% in 2024, driven by a growing demand for high-quality grooming tools, rising disposable incomes, and increasing awareness of personal care routines
• The Asia-Pacific hairbrush market is poised to grow at the fastest CAGR of 10.98% during the forecast period of 2025 to 2032, driven by rising urbanization, growing disposable incomes, and increasing awareness of personal grooming in countries such as China, Japan, and India
• The paddle brush segment dominated the market with the largest revenue share of 56.8% in 2024, driven by its versatility and wide adoption for detangling and smoothing all hair types

Report Scope and Hairbrush Market Segmentation     

What is the Key Trend in the Hairbrush Market?

“Smart Hairbrushes with Sensor and Connectivity Integration”

• A prominent trend in the global Hairbrush market is the rise of smart hairbrushes equipped with sensors and connectivity technologies such as Bluetooth and Wi-Fi. These devices analyze brushing patterns, scalp condition, and hair health in real time, providing users with personalized haircare insights through connected mobile apps.
• For instance, the Kérastase Hair Coach Powered by Withings uses microphones and motion sensors to detect brushing patterns and hair breakage, offering users AI-based feedback on hair quality and brushing habits.
• Manufacturers are integrating artificial intelligence (AI) and data analytics to enhance personalization and user engagement. These smart hairbrushes can recommend suitable haircare products or alert users to excessive force or dryness during brushing.
• The growing trend of self-care and tech-driven grooming is fueling the demand for connected hairbrushes among consumers seeking advanced hair health solutions. As a result, brands are innovating to merge functionality with digital convenience, shaping the next generation of haircare tools

What are the Key Drivers of Hairbrush Market?

• The global Hairbrush market is driven by rising consumer focus on personal grooming, increasing disposable income, and growing awareness about hair health. The growing influence of fashion trends and social media has encouraged consumers to invest in high-quality, professional-grade hairbrushes for styling and daily care
• For instance, in April 2024, L’Oréal S.A. introduced an upgraded smart hairbrush line featuring advanced sensors that monitor hair texture and provide maintenance recommendations. Such product innovations are driving sales in both professional salons and home-use segments
• In addition, the expansion of salon chains, coupled with the availability of premium and eco-friendly brushes made from sustainable materials, has increased market penetration across regions
• Convenience-focused designs, ergonomic handles, and anti-static materials are enhancing user experience, while e-commerce growth and influencer marketing are amplifying brand reach, significantly propelling market expansion

Which Factor is Challenging the Growth of the Hairbrush Market?

• One of the key challenges in the Hairbrush market is the influx of counterfeit and low-quality products, which hampers the reputation of established brands and impacts consumer trust. These cheap alternatives often fail to meet quality or safety standards, leading to inconsistent performance and short product lifespan
• For instance, unbranded plastic brushes from low-cost manufacturers continue to flood markets across Asia and Africa, creating price competition and reducing profit margins for premium brands
• Moreover, fluctuating raw material costs, particularly for natural bristles and sustainable wood, pose challenges for manufacturers maintaining product quality and affordability
• Despite these obstacles, companies are increasingly emphasizing brand authentication measures, eco-friendly production, and consumer education campaigns to combat counterfeit sales and maintain strong market positioning in the years ahead

How is the Hairbrush Market Segmented?

The market is segmented on the basis of product type, application, end user, and distribution channel.

• By Product Type

On the basis of product type, the hairbrush market is segmented into cushion brush and paddle brush. The paddle brush segment dominated the market with the largest revenue share of 56.8% in 2024, driven by its versatility and wide adoption for detangling and smoothing all hair types. Paddle brushes are preferred for daily grooming due to their large flat base, which distributes pressure evenly and minimizes hair breakage. These brushes are also favored in salons and households for delivering a sleek, polished finish.

The cushion brush segment is anticipated to witness the fastest CAGR from 2025 to 2032, fueled by the growing trend of scalp care and user preference for brushes that provide gentle massaging effects. Cushion brushes enhance blood circulation and comfort during use, making them a popular choice for consumers seeking both functionality and hair health benefits.

• By Application

On the basis of application, the hairbrush market is segmented into personal and professional. The personal segment held the largest market revenue share of 61.3% in 2024, driven by the rising awareness of personal grooming, especially among millennials and working professionals. Consumers are increasingly investing in premium and ergonomic hairbrushes for home use, emphasizing style, hair protection, and comfort. The expansion of e-commerce and influencer marketing has also made high-quality personal grooming tools more accessible globally.

The professional segment is projected to witness the fastest CAGR from 2025 to 2032, driven by the growing salon industry and demand for specialized brushes designed for styling, blow-drying, and finishing. Professional-grade brushes made with high heat resistance and anti-static materials are becoming essential tools in salons, contributing significantly to this segment’s rapid growth.

• By End User

On the basis of end user, the hairbrush market is segmented into children and adults. The adults segment dominated the market with a revenue share of 72.4% in 2024, owing to the higher frequency of hair care routines and spending on grooming accessories among adults. This demographic prefers advanced and aesthetic brushes that cater to diverse hair textures, supporting both styling and health benefits. Rising disposable incomes and awareness of self-care trends further propel market growth in this segment.

The children’s segment is expected to register the fastest CAGR from 2025 to 2032, driven by increasing product innovations such as soft-bristle, detangling, and themed hairbrushes designed for young users. Parents’ growing focus on gentle scalp care and safe grooming products, along with expanding kid-focused grooming brands, is fueling demand across this category.

• By Distribution Channel

On the basis of distribution channel, the hairbrush market is segmented into company-owned outlets and supermarkets/hypermarkets. The supermarkets/hypermarkets segment accounted for the largest market share of 64.9% in 2024, attributed to the wide availability of diverse brands, promotional offers, and ease of product comparison. These retail spaces provide customers with a hands-on shopping experience and attract impulse buyers seeking both premium and budget-friendly options.

The company-owned outlets segment is anticipated to witness the fastest CAGR from 2025 to 2032, supported by the increasing trend of brand exclusivity and direct-to-consumer (D2C) retail models. Many global hairbrush brands are expanding their flagship stores and online platforms to offer personalized consultations, limited editions, and loyalty programs—enhancing customer engagement and brand loyalty significantly.

Which Region Holds the Largest Share of the Hairbrush Market?

• North America dominated the hairbrush market with the largest revenue share of 32.54% in 2024, driven by a growing demand for high-quality grooming tools, rising disposable incomes, and increasing awareness of personal care routines
• Consumers in the region highly value the convenience, durability, and ergonomic design offered by Hairbrushes, as well as their integration into professional and personal grooming practices
• This widespread adoption is further supported by a technologically savvy population, premium retail availability, and the growing preference for salon-grade and multi-functional brushes, establishing Hairbrushes as a favored choice for both residential and professional applications

U.S. Hairbrush Market Insight

The U.S. hairbrush market captured the largest revenue share of 81% in 2024 within North America, fueled by rising demand for premium, ergonomically designed, and multifunctional hairbrushes. Consumers are increasingly prioritizing advanced grooming tools that combine hair health benefits, styling efficiency, and ease of use. The trend toward DIY hair care routines, along with the popularity of beauty influencers and digital tutorials, further propels market growth. Moreover, innovations in brush technology, such as anti-static, detangling, and scalp-massaging features, are significantly contributing to market expansion.

Europe Hairbrush Market Insight

The Europe hairbrush market is projected to expand at a substantial CAGR during the forecast period, primarily driven by increasing awareness of hair care, rising disposable incomes, and a growing preference for eco-friendly and high-quality grooming products. Consumers in countries such as France, Germany, and Italy are highly receptive to premium hairbrushes with innovative designs, advanced bristle technology, and ergonomic handles. The market is also witnessing growth across both personal and professional segments, with Hairbrushes increasingly incorporated into salon setups and beauty routines.

U.K. Hairbrush Market Insight

The U.K. hairbrush market is anticipated to grow at a noteworthy CAGR during the forecast period, driven by rising demand for professional-grade brushes and increasing awareness about hair health and styling. The region’s strong retail and e-commerce infrastructure, along with active engagement in personal grooming trends, is expected to continue stimulating market growth. In addition, consumer preference for multifunctional and aesthetically designed brushes supports further adoption.

Germany Hairbrush Market Insight

The Germany hairbrush market is expected to expand at a considerable CAGR during the forecast period, fueled by the rising inclination toward sustainable and premium haircare solutions. German consumers show strong preference for innovative products that enhance hair health and styling efficiency. The integration of advanced bristle technologies and ergonomic designs is also promoting adoption across residential and professional applications, aligning with consumer expectations for quality, durability, and comfort.

Which Region is the Fastest Growing Region in the Hairbrush Market?

The Asia-Pacific hairbrush market is poised to grow at the fastest CAGR of 10.98% during the forecast period of 2025 to 2032, driven by rising urbanization, growing disposable incomes, and increasing awareness of personal grooming in countries such as China, Japan, and India. The expanding middle-class population, coupled with rapid adoption of premium personal care products and salon services, is fueling market growth. Furthermore, as APAC emerges as a manufacturing hub for hairbrush components and innovative designs, affordability and accessibility are increasing, reaching a wider consumer base.

Japan Hairbrush Market Insight

The Japan hairbrush market is gaining momentum due to the country’s high focus on personal grooming, innovative beauty culture, and demand for premium quality products. Adoption is driven by both residential and professional segments, with multifunctional and ergonomic brushes seeing strong preference. Moreover, Japan's aging population is such asly to spur demand for easy-to-use brushes with scalp care and detangling benefits.

China Hairbrush Market Insight

The China hairbrush market accounted for the largest market revenue share in Asia-Pacific in 2024, attributed to the country’s expanding middle-class population, rising disposable income, and increasing adoption of personal care products. Hairbrushes are becoming increasingly popular in both residential and professional settings. The growth is supported by the proliferation of e-commerce, strong domestic manufacturing capabilities, and consumer preference for multifunctional, durable, and affordable products. The trend toward modern hair styling, coupled with smart marketing and influencer promotions, is propelling market expansion.

Which are the Top Companies in Hairbrush Market?

The hairbrush industry is primarily led by well-established companies, including:

• Mason Pearson (U.K.)
• Kent Brushes (U.K.)
• Olivia Garden International, Inc. (U.S.)
• Conair Corporation (U.S.)
• L’Oréal S.A. (France)
• Goody Products, Inc. (U.S.)
• Spornette International (U.S.)
• Wet Brush (U.S.)
• Denman International Ltd. (U.K.)
• Acca Kappa (Italy)
• Hercules Sägemann GmbH (Germany)
• Revlon, Inc. (U.S.)
• Bass Brushes (U.S.)
• Earth Therapeutics (U.S.)
• Cactus Hairbrush (Bulgaria)
• The Bristle Brush Company (U.K.)
• Dishy (Xiamen) Commodity Co. Ltd. (China)
• Walmart Inc. (U.S.)
• Target Corporation (U.S.)

What are the Recent Developments in Global Hairbrush Market?

• In November 2023, Wet Brush, a U.S.-based haircare company, partnered with Newman's Own, Inc., a U.S.-based food company, to launch a special edition hairbrush suitable for all hair types, inspired by the legacy of American actor Paul Newman, strengthening its presence in the premium haircare segment
• In September 2023, ERGO Styling Tools, a U.S.-based hair styling tools company, introduced its professional styling brushes in the U.K. market, designed to reduce frizz, offer precise control, and provide a smooth salon finish with ergonomic features, enhancing the brand’s international footprint and product appeal
• In April 2022, GIMME Beauty announced the launch of an ideal detangling brush for thick, medium, and fine hair textures, featuring flexible nylon bristles that are heat-resistant, anti-static, and frizz-free, offering improved hair care performance and convenience for everyday grooming
• In December 2021, VEGA launched its new X-Star hair straightening brush in the female grooming category, equipped with thermo-protect technology to prevent hair damage during styling, thereby strengthening its product portfolio in advanced hair care tools
• In April 2021, Amazon unveiled Amazon Salon, providing customers with a hands-on experience of premium hair care and styling solutions, reflecting the brand’s strategic entry into experiential retail for beauty and grooming products

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