- In February 2025, PepsiCo announced a strategic shift towards healthier product offerings, focusing on value and better-for-you options by relaunching its Simply line and expanding brands such as Siete and Sabra, while emphasizing its goal to reduce sodium and artificial ingredients to appeal to health-conscious consumers, concluding its commitment to driving a healthier product portfolio
- In February 2025, Mars revealed its plan to acquire Kellanova, aiming to strengthen its position in the snacking category by expanding its range of healthier options, concluding its strategy to boost growth in the health and wellness food segment
- In February 2025, Danone reported a return to volume/mix growth for fiscal-year 2024, fueled by rising demand for health and wellness products, especially in gut health and high-protein categories, concluding its successful alignment with evolving consumer health trends
- In February 2025, Quaker Oats experienced a product recall of its pancake mix due to the presence of undeclared milk, which was classified as the highest risk level by the FDA, concluding its need for strengthened quality control measures
- In January 2025, Abbott was honored with an innovation award for Lingo, a consumer biowearable device designed to monitor glucose levels and promote personal health management, concluding its advancement in supporting wellness through technology
Frequently Asked Questions
The key trends in the health and wellness food market is the integration of functional ingredients for enhanced health benefits.
The major factors driving the growth of the health and wellness food market is the growing consumer focus on clean labels and natural ingredients.
The primary challenges in the health and wellness food market include high costs of sourcing organic and premium ingredients.
The Functional Foods segment is expected to dominate the global health and wellness food market in 2025. This dominance is driven by increasing awareness about the link between diet and health is driving consumers to prefer foods fortified with vitamins, minerals, probiotics, and fibers.
