The healthcare serialization market is experiencing rapid growth due to strict regulations from authorities like the DSCSA in the U.S. and the FMD in the EU, which ensure that drugs are traceable and safe for use.There’s also a growing problem with counterfeit medicines, pushing the need for reliable serialization solutions to verify the authenticity of drugs. On the technology front, innovations such as blockchain and IoT are making serialization even more efficient and effective. Despite challenges such as high initial setup costs and varying standards across regions, there are great opportunities for better supply chain transparency and efficiency. North America and Europe are leading the market due to their strict regulations and advanced healthcare systems, while Asia Pacific is catching up quickly with its growing pharmaceutical production and serialization adoption.
