- In August 2021, L Catterton and Crown Laboratories announced the acquisition of StriVectin, reflecting a growing trend of major investments in skincare companies. This move could potentially influence the hemp-derived cannabidiol (CBD) market as skincare products often incorporate CBD for its purported benefits. With a focus on expanding skincare portfolios, this acquisition might lead to increased competition and innovation within the CBD skincare sector
- In June 2021, Biomérieux launched the REVEAL Rapid AST system in Europe, highlighting the importance of rapid diagnostic solutions in healthcare. While not directly related to hemp-derived CBD, advancements in diagnostic technology can indirectly impact the CBD market by promoting health awareness and facilitating better patient outcomes. Enhanced diagnostic capabilities could potentially drive demand for CBD products as consumers seek holistic wellness solutions
- In April 2021, Jordana Brewster collaborated with Clearblue for the Real Talk with Conceivinghood Campaign, shedding light on fertility issues. While fertility awareness may not directly intersect with the CBD market, campaigns promoting women's health and wellness align with the ethos of the CBD industry, which often emphasizes holistic approaches to well-being. Such collaborations contribute to a broader cultural conversation around health and wellness, potentially increasing interest in CBD products among health-conscious consumers
