Global Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

 Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Size 

• The global herbal premenstrual syndrome (PMS) and menstrual health supplements market size was valued at USD 305.23 million in 2024 and is expected to reach USD 439.41 million by 2032, at a CAGR of 4.66% during the forecast period
• This growth is driven by factors such as the increasing prevalence of hormonal imbalances stress-related disorders, and lifestyle changes

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Analysis

• Herbal PMS and menstrual health supplements are natural, plant-based formulations designed to alleviate symptoms associated with the menstrual cycle, such as mood swings, cramps, bloating, breast tenderness, and fatigue. Common ingredients include chasteberry, dong quai, evening primrose oil, ginger, and black cohosh, which help regulate hormones and support reproductive wellness
• The global market for herbal PMS and menstrual health supplements is experiencing steady growth, driven by rising awareness of natural remedies, increasing prevalence of menstrual-related disorders, and growing consumer preference for clean-label and non-pharmaceutical health solutions
• North America is expected to dominate the herbal premenstrual syndrome (PMS) and menstrual health supplements market with a largest market share of approximately 39.3% in 2025, driven by growing consumer awareness of natural health products, high prevalence of menstrual health issues, and strong retail presence of herbal supplement brands
• Asia-Pacific is expected to be the fastest growing region in the o herbal premenstrual syndrome (PMS) and menstrual health supplements market, driven by the rapid expansion of healthcare infrastructure, increasing awareness of menstrual health, and growing adoption of herbal and natural remedies
• Combined nutritional supplements segment is expected to dominate the market with a largest market share of 52.5% due to their ability to address a wide range of PMS symptoms in a single formulation. As the preferred choice for comprehensive menstrual health support, these supplements integrate multiple active ingredients such as vitamins, minerals, and herbal extracts to enhance efficacy and convenience

Report Scope and Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Segmentation         

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Trends

“Growing Shift Toward Personalized and Targeted Formulations”

• One prominent trend in the herbal premenstrual syndrome and menstrual health supplements market is the growing shift toward personalized and targeted formulations based on individual hormonal profiles and lifestyle factors
• These innovations enhance the efficacy of treatment by addressing specific symptoms such as mood swings, cramps, or hormonal imbalances with precision using adaptogenic herbs, botanicals, and micronutrient combinations tailored to a woman's unique needs
  • For instance, companies are launching AI-driven supplement subscription platforms that offer customized herbal blends based on menstrual cycle tracking, diet, and symptom patterns—enhancing consumer trust and adherence
• This trend is transforming women’s health by promoting holistic, individualized care, boosting product demand, and driving innovation in supplement delivery formats such as gummies, teas, and softgels

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Dynamics

Driver

“Increasing Prevalence of Hormonal Imbalances Stress-Related Disorders, and Lifestyle Changes”

• The increasing prevalence of hormonal imbalances, stress-related disorders, and lifestyle changes among women of reproductive age is significantly contributing to the rising demand for herbal PMS and menstrual health supplements
• Modern lifestyles characterized by poor diet, lack of physical activity, and elevated stress levels have led to a surge in menstrual irregularities and premenstrual syndrome symptoms such as cramps, fatigue, mood swings, and bloating
• As more women seek natural and non-hormonal alternatives to manage these conditions, the demand for herbal supplements formulated with ingredients such as chasteberry, evening primrose oil, and ashwagandha has witnessed considerable growth

For instance,

• In March 2023, according to an article published by the National Institutes of Health (NIH), nearly 75% of menstruating women report some PMS symptoms, with a rising preference for plant-based supplements due to concerns over the side effects of synthetic drugs 
• As a result of the growing awareness and demand for holistic menstrual care, the herbal PMS and menstrual health supplements market is experiencing robust growth globally

Opportunity

“Expanding Market with Rising Demand for Plant-Based and Personalized Women’s Health Solutions”

• The growing consumer shift toward natural, plant-based solutions presents a significant opportunity in the herbal PMS and menstrual health supplements market, driven by increasing awareness of holistic wellness and clean-label products
• Advancements in nutraceutical science are enabling the development of targeted, personalized supplements using herbs such as chasteberry, turmeric, and dong quai to address individual hormonal imbalances and menstrual symptoms
• In addition, digital health platforms and menstrual tracking apps are empowering women to better understand their cycles and choose customized herbal solutions, increasing product engagement and adherence

For instance,

• In February 2024, according to an article published by Nutrition Business Journal, the women’s health supplement category saw a 12.5% rise in demand, largely driven by increased interest in natural PMS solutions and menstrual wellness products among millennials and Gen Z 
• The convergence of personalized nutrition, digital health, and herbal innovation is creating fertile ground for market expansion, catering to the growing population seeking safe, natural, and effective menstrual health support.

Restraint/Challenge

“Lack of Regulatory Standardization and Scientific Validation Limits Market Trust”

• The absence of uniform regulatory frameworks for herbal PMS and menstrual health supplements across different regions presents a major challenge for market growth and consumer trust
• Unlike pharmaceuticals, these supplements often bypass rigorous clinical testing, leading to variability in efficacy, safety, and product quality
• This inconsistency makes it difficult for healthcare professionals to recommend these products confidently and for consumers to make informed choices

For instance,

• In August 2023, a report by the American Botanical Council highlighted that over 30% of herbal women's health supplements sold in North America lacked clear ingredient sourcing or clinically validated dosages, contributing to market skepticism and potential safety concerns 
• As a result, the lack of standardization and scientific validation in many herbal PMS supplements can limit their acceptance in mainstream healthcare and hinder global market expansion

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Scope

The market is segmented on the basis of product type, consumer group, formulations and end user.

In 2025, the combined nutritional supplements is projected to dominate the market with a largest share in product type segment

The combined nutritional supplements segment is expected to dominate the herbal premenstrual syndrome (PMS) and menstrual health supplements market with the largest share of 52.5% in 2025 due to their ability to address a wide range of PMS symptoms in a single formulation. As the preferred choice for comprehensive menstrual health support, these supplements integrate multiple active ingredients such as vitamins, minerals, and herbal extracts to enhance efficacy and convenience. Increasing consumer demand for holistic and multifunctional solutions, along with growing awareness of integrative women’s health, further contributes to this segment’s market dominance.

The tablets and capsules is expected to account for the largest share during the forecast period in formulations market

In 2025, the tablets and capsules segment is expected to dominate the herbal premenstrual syndrome (PMS) and menstrual health supplements market with the largest market share of 45.7% due to their convenience, ease of consumption, and precise dosing. As the preferred formulation for daily supplementation, tablets and capsules offer stability, longer shelf life, and portability, making them suitable for consumers seeking effective and convenient solutions for menstrual health support. The widespread availability and consumer trust in these formats further contribute to their market dominance.

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Regional Analysis

“North America Holds the Largest Share in the Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market”

• North America is expected to dominate the global herbal premenstrual syndrome (PMS) and menstrual health supplements market with a market share of approximately 39.3% in 2025, driven by growing consumer awareness of natural health products, high prevalence of menstrual health issues, and strong retail presence of herbal supplement brands.
• U.S. holds the largest market share, owing to the increased demand for clean-label, plant-based products, and the widespread availability of supplements across pharmacies, health stores, and e-commerce platforms.
• The region benefits from a well-established regulatory framework for dietary supplements, rising preference for non-pharmaceutical menstrual support options, and active marketing by wellness-focused companies targeting younger female demographics.
• The growing trend of personalized nutrition, social media influence, and increasing adoption of preventive health supplements further contribute to the region’s continued market dominance.

“Asia-Pacific is Projected to Register the Highest CAGR in the Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market”

• Asia-Pacific is expected to witness the highest growth rate in the herbal premenstrual syndrome (PMS) and menstrual health supplements market, driven by the rapid expansion of healthcare infrastructure, increasing awareness of menstrual health, and growing adoption of herbal and natural remedies
• Countries such as China, India, and Japan are emerging as key markets due to rising healthcare expenditures, growing interest in holistic health solutions, and an expanding middle-class population with higher disposable incomes. In addition, cultural acceptance of herbal products and an increasing focus on preventive health strategies further bolster market growth
• Japan remains a leading market with its strong focus on integrating traditional medicine with modern healthcare practices. The country's well-established health system, high awareness of PMS-related conditions, and preference for herbal supplements drive market growth, along with a mature consumer base that favors natural alternatives for menstrual health
• India is expected to register a market share of approximately 10.7% in the herbal premenstrual syndrome (PMS) and menstrual health supplements market by 2025. This growth is driven by increasing awareness about women’s health issues, rising disposable income, and the growing shift towards natural and herbal remedies

Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• FertilityBlend (U.S.)
• Gaia Herbs (U.S.)
• Himalaya Wellness Company (India)
• iHerb, LLC (U.S.)
• Life Extension (U.S.)
• Moon Juice (U.S.)
• Nature's Way Brands, LLC. (U.S.)
• New Chapter (U.S.)
• NutraBlast (U.S.)
• Pukka Herbs (U.K.)
• Ritual (U.S.)
• Solaray (U.S.)
• Traditional Medicinals & WorldPantry.com LLC. (U.S.)
• Vita Supplements (U.S.)

Latest Developments in Global Herbal Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market

• In January 2024, Dr. Reddy's Laboratories Ltd announced the acquisition of the MenoLab business, a prominent women's health and dietary supplement portfolio from Amyris, Inc., as part of Amyris’ Chapter 11 sales process. This acquisition includes the complete MenoLabs supplements range, which features seven branded products aimed at supporting health and alleviating symptoms associated with perimenopause and menopause  

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