The global heritage tourism market is experiencing steady growth, driven by rising interest in cultural preservation, historical landmarks, and diverse traditions. Factors such as increased disposable income, the expansion of heritage sites, and growing awareness of cultural significance are key contributors. Regions such as Asia Pacific, the Middle East, and Africa are seeing significant expansion, while the Middle East, in particular, is the fastest-growing. Moreover, sustainable and experiential travel trends are shaping consumer preferences, encouraging tourists to seek authentic cultural experiences. As the market expands, digital platforms for virtual tourism and heritage experiences are also gaining popularity.
