“Increased Demand for Cultural Experiences, Sustainable Tourism”
The global heritage tourism market is witnessing trends such as increased demand for cultural experiences, sustainable tourism, and digital engagement with heritage sites. Tourists are seeking immersive, authentic experiences, including visits to UNESCO World Heritage sites. Virtual tourism is also on the rise, offering digital explorations of historical landmarks. Additionally, regions such as Asia Pacific, Africa, and the Middle East are gaining attention due to their rich cultural history, boosting their tourism industries. With these evolving preferences, the market is shifting toward more responsible, experience-based, and technology-driven travel options.
