“Rising Focus on Passwordless Authentication”
- A significant trend in the identity and access management (IAM) market is the growing shift towards passwordless authentication methods, driven by the need to improve security while enhancing user experience
- Passwordless solutions, such as biometrics and authentication apps, are gaining traction as they reduce the vulnerabilities associated with traditional password-based systems, such as phishing and credential theft
- These technologies help streamline authentication processes, reducing friction and enhancing overall system security for users and enterprises
- For instance, in June 2024, Microsoft expanded its passwordless login feature across all Windows 10 devices, enhancing security and user convenience
- The rise of passwordless authentication is transforming IAM strategies, enabling organizations to improve security while enhancing user productivity and experience
