“Growing Demand for user-Friendly Packaging”
- The inverted pouches market is gaining traction as consumers increasingly prefer packaging solutions that offer convenience, ease of use, and minimal product waste—especially for products that are viscous or difficult to dispense
- For instance, companies such as Glenroy Inc. and Liqui-Box have developed innovative inverted pouch solutions for condiments, nut butters, and honey, ensuring near-complete product evacuation and providing easy grip functionality for older adults and children
- The rise of on-the-go lifestyles and smaller households is fueling the demand for packaging that combines portability with efficient dispensing, making inverted pouches an attractive option in multiple consumer goods categories
- Sustainability is another growing trend, with inverted pouches using less plastic than rigid bottles or jars, helping brands lower their carbon footprint while maintaining premium functionality
- Brand differentiation is a key driver, as inverted pouches offer excellent shelf impact and allow for high-quality graphics and customization, enabling FMCG companies to enhance visibility and consumer engagement
- The surge in e-commerce has also contributed to the adoption of flexible, durable packaging such as inverted pouches, which provide spill resistance and reduced breakage during shipping compared to rigid packaging
