- In August 2024, Alhaya Fashion, a leading online retailer of traditional Emirati clothing, launched its new Women's Abaya Collection featuring elegant and modest designs suitable for all occasions. This launch is expected to further solidify Alhaya Fashion’s influence in the growing modest fashion market
- In February 2023, Noon, a U.A.E.-based e-commerce company, acquired Namshi for an undisclosed amount, aiming to enhance its digital ecosystem by expanding its fashion and lifestyle offerings. This strategic move strengthens Noon's position as a dominant player in the Middle East’s online fashion sector
- In March 2021, Marshmallowscarf and Airaz Technologies competed to take over operations of the Innersejuk modest fashion brand. This competition reflects the rising importance and value of the modest fashion industry in Southeast Asia
- In February 2021, Malaysia’s Aidijuma acquired Haute Elan, a U.K.-based online marketplace for modest fashion. This acquisition helped Aidijuma expand its global footprint and cater to a wider international audience
