- In August 2024, Re-Time Pty Ltd launched the retimer 3, a smart wearable offering blue-green light therapy to align circadian rhythms. This innovative device addresses jet lag and sleep disorders, enhancing the jet lag therapy market with personalized, app-integrated sleep management solutions.
- In July 2024, NOW introduced the JET LAG massage, a 50 or 80-minute Swedish-inspired service combining massage with Gua Sha and Summer Friday’s jet lag mask. This new offering enhances the market by addressing travel fatigue, promoting lymphatic drainage, and supporting detoxification.
- In February 2024, ALTURiX launched CEYESTO, a melatonin oral solution for jet lag treatment in the UK, with an 80% lower price. It offers a cost-effective solution for the NHS while addressing jet lag and other sleep disorders in both children and adults.



