“Rising Popularity of Vegan and Plant-Based Keratin Products”
- The keratin market is witnessing a significant rise in the popularity of vegan and plant-based keratin products, driven by consumer demand for cruelty-free, eco-friendly, and clean-label beauty solutions
- Brands are innovating by using plant-derived amino acids and proteins to create keratin alternatives that replicate the benefits of traditional animal-based keratin without compromising ethical values or product performance
- For instance, in August 2024, Virtue Labs launched a vegan keratin haircare line formulated from plant proteins, targeting environmentally conscious consumers looking for high-performance, sustainable beauty options
- The emergence of vegan beauty trends, combined with increasing regulatory support for cruelty-free certifications, is encouraging more brands to invest in plant-based keratin innovations, appealing to a broader demographic of ethically aware consumers
- This trend is transforming the keratin market by driving R&D investments into biotechnology and sustainable formulations, setting the stage for a new era of eco-luxury and ethical personal care products
