- In February 2025, Hello Glow, recognized for its safe and effective beauty innovations, introduced its latest breakthrough with the Hello Glow Keratin Shampoo and Hello Glow Keratin Conditioner, offering a sulfate-free solution for healthier, stronger hair, further strengthening its position in the clean beauty segment
- In July 2024, Cream Silk unveiled its all-new Triple Keratin Serum Conditioners along with their brand ambassadors, marking an advancement from their 2018 launch and showcasing their commitment to continuously innovating in the hair care industry
- In April 2024, Unilever, a major player in the keratin industry, launched a new line of hair care products featuring keratin as a key ingredient, aiming to diversify its product portfolio and meet growing consumer demand for natural, effective hair care solutions, thereby reinforcing its leadership in the sector
- In March 2024, Keraplast Technologies, a leading keratin market player, announced its plans to expand operations into Europe and the Asia-Pacific, aiming to capture growth opportunities in these dynamic markets and strengthen its global market footprint
- In May 2021, Atulya introduced a new range of hair care products made with Veg Keratin, a plant-based alternative to animal keratin, while simultaneously launching the #SwitchtoVegKeratin campaign to promote awareness about the benefits of Veg Keratin, positioning itself as a pioneer in sustainable beauty solutions in India
