“Rising Demand for Comfortable and Casual Wear”
- One prominent trend in the global knitwear market is the rising demand for comfortable and casual wear
- This trend is driven by the lifestyle shifts such as remote work, increased focus on wellness, and a growing preference for versatile clothing that balances comfort with style. As a result, knitwear items such as hoodies, joggers, oversized sweaters, and knit co-ords have gained widespread popularity across all age groups
- For instance, brands such as Uniqlo and Lululemon are expanding their knitwear lines to include cozy, stretchable, and breathable fabrics that align with everyday wear and athleisure aesthetics
- The demand for multifunctional and easy-to-maintain garments is further driving the use of lightweight, performance-enhancing knit fabrics in both casual and semi-formal segments
- As consumer fashion preferences continue to evolve, knitwear manufacturers are focusing on innovation in texture, fit, and fabric blends to meet growing expectations for comfort, functionality, and day-to-night versatility. This rising emphasis on lifestyle-friendly fashion is expected to remain a major influence in shaping knitwear product development and market growth
