- In February 2022, Superfoods Company introduced an instant kombucha formula designed for convenient at-home preparation. Infused with black tea and rich in polyphenols, flavonoids, and prebiotics, this product aims to support digestive and metabolic health. With each package making up to thirty servings, the launch offers consumers a functional and economical wellness drink. This innovation enhances accessibility in the kombucha market and caters to the demand for gut-friendly beverages
- In February 2022, Remedy Drinks launched a new wild berry kombucha flavor in the U.K., initially available at Tesco. The company also announced plans to expand its product line with mango passion flavor and increase the availability of existing options. This move strengthens its presence in the U.K. market and aligns with the growing consumer interest in healthier drink alternatives
- In July 2021, Nova Easy Kombucha unveiled a high-performance product range, including a POWER blend with natural caffeine and a RECOVERY blend with probiotics. These non-alcoholic kombucha options target fitness and wellness consumers seeking functional drinks. The launch supports the brand's positioning as a provider of performance-oriented kombucha beverages and helps attract a broader health-conscious audience
- In July 2021, Remedy Drinks partnered with RooLife Group Ltd. to market and distribute its kombucha products in China. The collaboration aims to tap into the growing interest in functional beverages among Chinese consumers. This expansion supports Remedy's international growth strategy and increases awareness of kombucha in the Asian market
- In March 2021, Health-Ade Kombucha introduced a line of kombucha-based cocktail mixers called Health-Ade Mixers, sold exclusively at Whole Foods Market. These mixers combine kombucha with ingredients such as bitters, juice, and syrup to create ready-to-use cocktail bases. The launch merges the health benefits of kombucha with lifestyle-oriented products, appealing to consumers seeking unique, better-for-you beverage experiences
