- In September 2024, Gucci unveiled its latest leather handbag, the Gucci Blondie, accompanied by a nostalgic campaign titled We Will Always Have London. Featuring rock legend Debbie Harry and artist Kelsey Lu, the campaign highlighted the city’s enduring cultural charm and added a musical edge to the brand’s refined style. This move reaffirmed Gucci’s blend of heritage and contemporary appeal in the evolving leather handbag landscape
- In June 2023, Michael Kors introduced a Pride capsule collection including the Elliot backpack, Slater sling pack, and Raquel pavé watch. The brand also collaborated with the Stonewall National Monument Visitor Center (SNMVC) to release a cobranded tote bag, featuring a rainbow MK logo and a portion of proceeds supporting the LGBTQ+ community. This initiative demonstrated Michael Kors’ commitment to inclusive fashion and social responsibility
- In November 2022, Louis Vuitton reimagined its iconic Capucines handbag through the creative lens of six contemporary artists, giving each piece unique packaging and an exclusive identity. The collaborative redesign combined heritage with modern artistic expression, reinforcing Louis Vuitton’s innovative spirit. This bold artistic partnership strengthened the brand’s reputation as a trendsetter in luxury handbags
- In July 2022, Burberry marked its entrance into the digital accessories realm with the Lola collection on Roblox, offering limited-edition virtual handbags. This venture catered to tech-savvy and fashion-forward audiences interested in digital luxury experiences. This strategic expansion illustrated Burberry’s agility in embracing digital fashion and virtual markets
- In August 2021, HIDESIGN launched a range of interchangeable and multi-functional bags, featuring versatile designs that transition effortlessly from day to night. The line included wallets and purses designed for both men and women, meeting the practical needs of today’s dynamic lifestyles. This launch showcased HIDESIGN’s focus on functionality, adaptability, and consumer-centric design
