- Lice treatment solutions, including over-the-counter shampoos, lotions, and prescription medications, are increasingly vital components of pediatric and dermatologic care due to their effectiveness, ease of use, and rising awareness around head lice infestations, particularly in school-aged children
- The escalating demand for lice treatment products is primarily fueled by the growing prevalence of lice infestations globally, increased awareness among parents and caregivers, and the availability of pesticide-free, natural alternatives
- North America dominated the lice treatment market with the largest revenue share of 45.1% in 2024, characterized by high hygiene awareness, advanced healthcare access, and strong product availability across retail and online pharmacies. The U.S. is witnessing significant demand, supported by frequent outbreaks in schools and a preference for OTC and natural lice treatment solutions
- Asia-Pacific is expected to be the fastest growing region in the lice treatment market, with a CAGR of 10.6% during the forecast period due to increasing urbanization, larger school-going populations, and growing healthcare expenditure in countries such as India, China, and Southeast Asia
- Pediculosis capitis segment dominated the lice treatment market with a market share of 61.5% in 2024, owing to its high prevalence among school-aged children and the widespread need for effective, targeted treatment options
