- In August 2023, Mediker, a prominent anti-lice treatment brand from Marico Ltd., launched a new communication campaign called "Mediker On Juey Gonel." This initiative aimed to raise awareness about lice infestations and promote their treatment options, particularly highlighting their solution with 100% natural actives such as Neem and Coconut. The campaign targeted mothers and emphasized a comprehensive approach to lice removal
- In November 2023, Torque Pharma announced the launch of its new Anti-Lice Cream Wash. This product was introduced as part of their Torque Kvach Personal Care Brand, emphasizing natural ingredients such as Reetha and Skikakai to effectively eliminate lice without damaging hair. This highlights a growing trend toward natural and non-toxic solutions in the market
