- Licensed football merchandise, including apparels, footwear, accessories, and toys, serves as a key expression of fan loyalty and team affiliation, driven by the global appeal of football as the world’s most popular sport
- The market is propelled by increasing fan bases, strategic partnerships between brands and football clubs, and the growing influence of social media in promoting merchandise
- Asia-Pacific dominated the licensed football merchandise market share of 32.8% in 2024, driven by high production and consumption in countries such as China, supported by innovations in apparel manufacturing
- North America is the fastest-growing region, fueled by the rising popularity of soccer, particularly in the U.S., driven by Major League Soccer (MLS), youth soccer programs, and the sweat-absorption properties of football apparel
- The apparels segment dominated the largest market revenue share of 38.5% in 2024, driven by high demand for jerseys, t-shirts, and other clothing items that allow fans to showcase team loyalty
