Global Licensed Sports Merchandise Market
Market Size in USD Billion
CAGR :
% 
USD
37.03 Billion
USD
55.42 Billion
2024
2032
 Forecast Period |
2025 –2032 |
 Market Size (Base Year) |
USD 37.03 Billion |
 Market Size (Forecast Year) |
USD 55.42 Billion |
 CAGR |
% |
| Major Markets Players |
|
Global Licensed Sports Merchandise Market Segmentation, By Product (Apparel, Footwear, Accessories and Toys, Video Games, Gifts and Novelties, Souvenirs, and Others), Distribution Channel (Offline Retail Stores and Online Retail Stores), Application (Individual and Commercial), End User (Men, Women, and Kids) - Industry Trends and Forecast to 2032
Licensed Sports Merchandise Market Size
- The global licensed sports merchandise market size was valued at USD 37.03 billion in 2024 and is expected to reach USD 55.42 billion by 2032, at a CAGR of 5.17% during the forecast period
- Market growth is primarily driven by intensifying global sports fandom, increasing disposable incomes, and the proliferation of sports leagues and tournaments that boost fan engagement across both developed and emerging economies
- Rise in e-commerce platforms, exclusive collaborations between sports teams and fashion brands, and a growing trend of athlete-driven merchandise collections are significantly accelerating the market’s expansion
Licensed Sports Merchandise Market Analysis
- Licensed sports merchandise encompasses a wide range of products including apparel, footwear, accessories, toys, games, and collectibles, officially branded by sports organizations, teams, and athletes. These products have become powerful brand extensions that deepen fan loyalty and generate significant revenue for leagues and franchises
- The increasing popularity of global sporting events such as the FIFA World Cup, Olympics, Super Bowl, and IPL, coupled with year-round demand for merchandise from iconic teams and players, is fueling sustained product sales
- Moreover, digital transformation in retail through online stores, mobile apps, and augmented reality experiences is reshaping how fans interact with and purchase licensed merchandise—making the buying experience more personalized and accessible globally
- North America dominates the Licensed Sports Merchandise market with the largest revenue share of 52.36% in 2024, driven by strong sports culture, high consumer spending, and robust licensing frameworks across major leagues such as the NFL, NBA, MLB, and NHL
- Asia-Pacific market is projected to grow at the fastest CAGR of 24.25% from 2025 to 2032, driven by expanding fan bases for European football, basketball, and U.S.-based franchises in countries such as China, Japan, and India
- The Apparel segment dominated the market with the largest revenue share of 37.8% in 2024, driven by the widespread popularity of team jerseys, t-shirts, and hoodies among sports fans
Report Scope and Licensed Sports Merchandise Market Segmentation
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Attributes |
Licensed Sports Merchandise Key Market Insights |
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Segments Covered |
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Countries Covered |
North America
Europe
Asia-Pacific
Middle East and Africa
South America
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Key Market Players |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Licensed Sports Merchandise Market Trends
“Rising Fan Engagement through Digital and Customizable Merchandise”
- A significant trend reshaping the global licensed sports merchandise market is the increasing demand for customized and digitally interactive merchandise, which allows fans to engage more deeply with their favorite teams, players, and events. Digital innovations are enabling sports brands to deliver immersive fan experiences and personalized products
- For instance, major sports leagues such as the NBA and NFL have launched platforms where fans can design and purchase custom jerseys with their name and number. Similarly, clubs such as Manchester United offer AR-enabled merchandise where scanning an item unlocks exclusive content such as player interviews or highlight reels
- Technologies such as augmented reality (AR), NFC chips, and mobile integration are being embedded in apparel and accessories to enhance interactivity. Consumers can access real-time game stats, team updates, or exclusive media through wearable merchandise
- The surge in e-sports and digital fan engagement platforms is also fueling this trend, as younger consumers seek connected merchandise that bridges physical and virtual worlds
- This push toward personalization and digital experience is helping brands strengthen emotional connections with fans, drive higher value sales, and reduce reliance on traditional retail formats
- As a result, companies such as Fanatics, Adidas, and Nike are investing in on-demand production and augmented merchandise experiences, paving the way for scalable, fan-centric merchandising models
Licensed Sports Merchandise Market Dynamics
Driver
“Expanding Global Sports Culture and Celebrity Influence”
- The increasing global popularity of sports leagues, events, and athletes is a major driver boosting the Licensed Sports Merchandise market. Globalization of sports through streaming platforms, social media, and international tournaments is turning local teams into global brands
- For instance, the 2024 UEFA Euro Cup merchandise sales crossed record levels due to expanded global broadcasting rights and fan activation campaigns. Similarly, athlete collaborations such as Lionel Messi’s Inter Miami merchandise surge highlight the power of star influence on consumer buying behavior
- The rise of sports influencers and athlete-led fashion lines is significantly shaping merchandise preferences, especially among Gen Z and millennial consumers. Social media platforms such as Instagram and TikTok serve as key merchandising channels, driving direct-to-consumer (DTC) sales
- Furthermore, mega sporting events such as the Olympics, FIFA World Cup, and Super Bowl continue to boost seasonal demand for themed merchandise across apparel, souvenirs, and accessories
- Sports teams and franchises are increasingly leveraging celebrity brand ambassadors and strategic fashion partnerships to drive hype and increase merchandise value. For instance, Nike’s collaboration with NBA stars has expanded its merchandising footprint globally
- This trend is creating consistent demand across all end-user segments and driving the growth of both offline and online distribution channels
Restraint/Challenge
“Licensing Complexity and Counterfeit Risks”
- A key challenge faced by the licensed sports merchandise market is the complexity of intellectual property (IP) licensing and the widespread threat of counterfeit goods, which can dilute brand value and affect revenues
- The fragmented and region-specific licensing regulations often make it difficult for brands to manage cross-border operations efficiently. Smaller brands and retailers may struggle with the cost and legal barriers to obtain official licenses for teams or leagues
- Counterfeit merchandise is a major concern in both physical markets and online platforms. For instance, the U.S. Customs and Border Protection seized over USD 25 million worth of fake sports merchandise ahead of the 2024 Super Bowl. Such incidents cause revenue losses and damage brand trust and consumer safety
- To counter these risks, companies are investing in blockchain-based authentication, QR codes, and smart labels to enable product verification and traceability. Brands such as Puma and Adidas are using embedded NFC tags to prove authenticity and track product lifecycle
- However, enforcing IP rights and educating consumers about fake products remain persistent hurdles. In addition, licensing royalties and contractual restrictions can increase production costs and limit design flexibility for manufacturers
- Overcoming these challenges will require stronger collaboration between brands, licensing bodies, and governments, along with robust anti-counterfeit technologies and legal enforcement
Licensed Sports Merchandise Market Scope
The market is segmented on the basis of product, distribution channel, application, and end user.
• By Product
On the basis of product, the licensed sports merchandise market is segmented into Apparel, Footwear, Accessories and Toys, Video Games, Gifts and Novelties, Souvenirs, and Others. The Apparel segment dominated the market with the largest revenue share of 37.8% in 2024, driven by the widespread popularity of team jerseys, t-shirts, and hoodies among sports fans. Apparel remains a primary medium for fans to showcase team loyalty, especially during sporting events, tournaments, and fan meetups. The demand is further fueled by frequent merchandise collaborations between sports teams and fashion brands, offering exclusive limited-edition collections.
The Video Games segment is anticipated to witness the fastest CAGR from 2025 to 2032, supported by the increasing integration of licensed sports content in gaming franchises and the rising popularity of e-sports. These games often feature official team branding, player likenesses, and authentic gear, enhancing user experience and attracting a younger demographic.
• By Distribution Channel
On the basis of distribution channel, the licensed sports merchandise market is segmented into Offline Retail Stores and Online Retail Stores. The Offline Retail Stores segment held the largest market revenue share of 64.5% in 2024, attributed to the immersive in-store shopping experience and the availability of exclusive team merchandise in stadium shops and branded outlets. Physical stores enable customers to verify quality and fit, and often benefit from high foot traffic during live events and seasonal sports tournaments.
The Online Retail Stores segment is expected to witness the fastest growth rate during 2025 to 2032, driven by the rising penetration of e-commerce platforms, global fan base accessibility, and the convenience of doorstep delivery. Online platforms also offer a wider variety of products, frequent discounts, and official team stores that cater to international audiences.
• By Application
On the basis of application, the licensed sports merchandise market is segmented into Individual and Commercial. The Individual segment dominated the market with a revenue share of 69.3% in 2024, supported by the strong emotional connection fans have with their favorite teams and athletes. Individual consumers frequently purchase merchandise for personal use, gifting, and collecting, especially around championship seasons or when a popular player joins a team.
The Commercial segment is projected to grow at the fastest CAGR from 2025 to 2032, fueled by increasing merchandising partnerships, sponsorship deals, and the demand for sports-themed decor and accessories in commercial settings such as sports bars, gyms, and theme-based retail outlets.
• By End User
On the basis of end user, the licensed sports merchandise market is segmented into Men, Women, and Kids. The Men segment held the dominant market share of 51.6% in 2024, largely due to the traditionally higher consumption of sports merchandise by male fans, especially for teams and events such as the NFL, NBA, and major European football leagues. Men’s sportswear, gaming accessories, and collectibles see strong and consistent demand throughout the year.
The Women segment is expected to record the fastest CAGR from 2025 to 2032, driven by increased female viewership of major sports events and expanding product lines tailored specifically for women. Teams and brands are investing more in women-centric designs and marketing strategies to tap into this growing demographic.
Licensed Sports Merchandise Market Regional Analysis
- North America dominates the licensed sports merchandise market with the largest revenue share of 52.36% in 2024, driven by strong sports culture, high consumer spending, and robust licensing frameworks across major leagues such as the NFL, NBA, MLB, and NHL
- The region's dominance is reinforced by the widespread popularity of licensed team apparel, collectibles, and exclusive fan experiences promoted by both online and retail channels
- In addition, collaborations between athletes and global brands further boost market traction, especially across youth and millennial demographics
U.S. Licensed Sports Merchandise Market Insight
The U.S. held the largest revenue share in 2024 within North America, supported by the country's deep-rooted sports fandom and the commercialization of college and professional sports. The rise of e-commerce platforms such as Fanatics and Amazon, along with exclusive merchandise tie-ups during events such as Super Bowl and NBA Finals, is accelerating product demand. Seasonal sales spikes and partnerships with universities and local teams continue to make the U.S. a focal point for market expansion.
Europe Licensed Sports Merchandise Market Insight
The Europe market is expected to expand at a notable CAGR during the forecast period, driven by the popularity of football (soccer) clubs such as FC Barcelona, Real Madrid, and Manchester United. Club loyalty across countries and active fan communities fuel steady merchandise demand, particularly for jerseys, scarves, and accessories. The integration of licensed products in both physical stores and official club e-shops drives visibility and accessibility.
U.K. Licensed Sports Merchandise Market Insight
The U.K. market is anticipated to grow at a noteworthy CAGR, supported by the Premier League's international appeal and long-standing merchandising culture. Limited-edition drops, retro kit releases, and athlete endorsements significantly contribute to market activity. The rise of mobile shopping and augmented reality (AR) experiences through official club apps is enhancing fan engagement and sales.
Germany Licensed Sports Merchandise Market Insight
The Germany market is expected to grow at a considerable CAGR, led by Bundesliga clubs and national team merchandise. Eco-conscious consumer behavior is encouraging brands to launch sustainable and recycled materials in their merchandise lines. Regional tournaments, training kits, and partnerships with retailers such as Adidas and Puma support localized merchandising success.
Asia-Pacific Licensed Sports Merchandise Market Insight
The Asia-Pacific market is projected to grow at the fastest CAGR of 24.25% from 2025 to 2032, driven by expanding fan bases for European football, basketball, and U.S.-based franchises in countries such as China, Japan, and India. The region’s rising middle-class population, increased spending on entertainment, and surge in online fan engagement are key market boosters. Licensing deals for regional tournaments such as IPL (India) and CBA (China) are strengthening localized product development.
Japan Licensed Sports Merchandise Market Insight
The Japan market is gaining momentum, influenced by the country’s love for baseball, soccer, and wrestling. Licensed memorabilia, action figures, and apparel tied to both domestic leagues and international franchises are popular among collectors. The blend of anime and sports collaborations is also emerging as a niche merchandise segment.
China Licensed Sports Merchandise Market Insight
The China market held the largest revenue share in Asia-Pacific in 2024, driven by large-scale fan engagement with basketball (NBA), football, and e-sports. Local leagues and athlete endorsements, coupled with state-backed support for sports development, are enhancing market scope. With the rise of digital commerce and regional manufacturing strength, licensed product affordability and accessibility are growing significantly.
Licensed Sports Merchandise Market Share
The Licensed Sports Merchandise industry is primarily led by well-established companies, including:
- EVERLAST WORLDWIDE INC. (U.S.)
- G-III Apparel Group, Ltd. (U.S.)
- Fanatics Inc. (U.S.)
- adidas (Germany)
- Under Armour, Inc. (U.S.)
- NIKE, Inc. (U.S.)
- New Era Cap (U.S.)
- PRADA (Italy)
- PUMA SE (Germany)
- Columbia Sportswear Company (U.S.)
- DICK'S Sporting Goods (U.S.)
- HANESBRANDS INC. (U.S.)
- Li Ning Sports Goods Co., Ltd. (China)
- SportsDirect (U.K.)
- Rawlings Sporting Goods (U.S.)
- Revgear (U.S.)
Latest Developments in Global Licensed Sports Merchandise Market
- In September 2023, Adidas introduced the X Crazyfast Messi 'Las Estrellas' boots, shortly followed by the launch of his 'Infinito' boots. These special edition boots were designed to commemorate Lionel Messi’s 2022 World Cup victory with Argentina. This launch added a significant milestone to Messi’s signature collection and reinforced Adidas’s connection with football legends
- In June 2023, Adidas unveiled a brand-new Team India cricket jersey across all formats—Tests, T20Is, and ODIs specifically launched for Indian cricket team captain Rohit Sharma. This move strengthened Adidas’s visibility in the cricket merchandising space and deepened its influence in the Indian sportswear market
- In May 2023, PUMA entered into a partnership with Formula 1 to become the official licensing partner and exclusive trackside retailer for F1 fanwear, including branded apparel, footwear, and accessories for all ten teams starting in 2024. This collaboration marked a strategic expansion of PUMA’s footprint in global motorsport merchandise
- In November 2022, the Saudi Arabian Football Federation (SAFF) signed an agreement with Adidas to become the exclusive kit supplier for its national football teams, replacing Nike, effective from 2023 through 2026. This deal solidified Adidas’s presence in Middle Eastern football and expanded its global portfolio of national team sponsorships
- In March 2022, Puma renewed its collaboration with the W Series, a premier motor racing championship for female drivers, to provide flame-retardant racewear tailored for women. This partnership highlighted Puma’s commitment to inclusivity and innovation in motorsport gear
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Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL LICENSED SPORTS MERCHANDISE MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL LICENSED SPORTS MERCHANDISE MARKET SIZE
2.3 VENDOR POSITIONING GRID
2.4 MARKETS COVERED
2.5 GEOGRAPHIC SCOPE
2.6 YEARS CONSIDERED FOR THE STUDY
2.7 RESEARCH METHODOLOGY
2.8 TECHNOLOGY LIFE LINE CURVE
2.9 MULTIVARIATE MODELLING
2.1 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.11 DBMR MARKET POSITION GRID
2.12 MARKET APPLICATION COVERAGE GRID
2.13 DBMR MARKET CHALLENGE MATRIX
2.14 SECONDARY SOURCES
2.15 GLOBAL LICENSED SPORTS MERCHANDISE MARKET: RESEARCH SNAPSHOT
2.16 ASSUMPTIONS
3 MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4 EXECUTIVE SUMMARY
5 PREMIUM INSIGHTS
5.1 CONSUMER BUYING BEHAVIOUR
5.2 FACTORS AFFECTING BUYING DECISION
5.3 PRODUCT ADOPTION SCENARIO
5.4 PORTER’S FIVE FORCES
5.5 REGULATION COVERAGE
5.6 RAW MATERIAL SOURCING ANALYSIS
5.7 IMPORT EXPORT SCENARIO
6 PRODUCTION CAPACITY OUTLOOK
7 PRICING ANALYSIS
8 BRAND OUTLOOK
8.1 BRAND COMPARATIVE ANALYSIS
8.2 PRODUCT VS BRAND OVERVIEW
9 IMPACT OF ECONOMIC SLOWDOWN
9.1 IMPACT ON PRICES
9.2 IMPACT ON SUPPLY CHAIN
9.3 IMPACT ON SHIPMENT
9.4 IMPACT ON DEMAND
9.5 IMPACT ON STRATEGIC DECISIONS
10 SUPPLY CHAIN ANALYSIS
10.1 OVERVIEW
10.2 LOGISTIC COST SCENARIO
10.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS
11 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) (MILLION UNITS)
11.1 OVERVIEW
11.2 APPAREL
11.2.1 JERSEYS
11.2.1.1. REPLICA JERSEYS
11.2.1.2. AUTHENTIC JERSEYS
11.2.1.3. LIMITED EDITION JERSEYS
11.2.1.4. TRAINING JERSEYS
11.2.1.5. RETRO/THROWBACK JERSEYS
11.2.1.6. ESPORTS JERSEYS
11.2.1.7. OTHERS
11.2.2 T-SHIRTS & POLOS
11.2.2.1. GRAPHIC TEAM TEES
11.2.2.2. PLAYER-INSPIRED TEES
11.2.2.3. TRAINING T-SHIRTS
11.2.2.4. PERFORMANCE POLOS
11.2.2.5. OTHERS
11.2.3 HOODIES & SWEATSHIRTS
11.2.3.1. PULLOVER HOODIES
11.2.3.2. ZIP-UP HOODIES
11.2.3.3. CREWNECK SWEATSHIRTS
11.2.3.4. THERMAL/FLEECE-LINED HOODIES
11.2.3.5. OTHERS
11.2.4 JACKETS
11.2.5 CAPS, HATS & BEANIES
11.2.5.1. SNAPBACK CAPS
11.2.5.2. FITTED CAPS
11.2.5.3. TRUCKER HATS
11.2.5.4. BUCKET HATS
11.2.5.5. WINTER BEANIES
11.2.5.6. VISORS
11.2.5.7. OTHERS
11.2.6 PANTS & SHORTS
11.2.7 SOCKS
11.2.8 OTHERS
11.3 FOOTWEAR
11.3.1 SNEAKERS
11.3.1.1. SIGNATURE PLAYER SNEAKERS
11.3.1.2. LIMITED-EDITION TEAM SNEAKERS
11.3.1.3. LIFESTYLE SNEAKERS
11.3.1.4. PERFORMANCE SNEAKERS
11.3.1.5. RETRO SNEAKERS
11.3.1.6. ESPORTS SNEAKERS
11.3.1.7. SKATEBOARDING-INSPIRED SNEAKERS
11.3.1.8. OTHERS
11.3.2 CLEATS
11.3.2.1. FOOTBALL (SOCCER) CLEATS
11.3.2.2. AMERICAN FOOTBALL CLEATS
11.3.2.3. BASEBALL CLEATS
11.3.2.4. CRICKET SHOES
11.3.2.5. RUGBY CLEATS
11.3.2.6. LACROSSE CLEATS
11.3.2.7. OTHERS
11.3.3 SANDALS & FLIP-FLOPS
11.3.3.1. FOAM SLIDES
11.3.3.2. GEL-CUSHIONED SANDALS
11.3.3.3. RETRO-THEMED FLIP-FLOPS
11.3.3.4. OTHERS
11.3.4 CUSTOM-THEMED SHOES
11.3.5 OTHERS
11.4 ACCESSORIES
11.4.1 BAGS & BACKPACKS
11.4.1.1. GYM BAGS
11.4.1.2. TOTES
11.4.1.3. LAPTOP BAGS
11.4.1.4. TRAVEL DUFFLE BAGS
11.4.1.5. OTHERS
11.4.2 BELTS, WALLETS & KEYCHAINS
11.4.3 WATCHES & JEWELRY
11.4.3.1. BRACELETS
11.4.3.2. NECKLACES
11.4.3.3. RINGS
11.4.3.4. OTHERS
11.4.4 HEADBANDS, WRISTBANDS & SWEATBANDS
11.4.5 SUNGLASSES & EYEWEAR
11.4.5.1. SPORT-SPECIFIC SUNGLASSES
11.4.5.2. STREETWEAR-INSPIRED SPORTS EYEWEAR
11.4.6 OTHERS
11.5 PROTECTIVE GEAR & SPORTS EQUIPMENT
11.5.1 HELMETS & PADS
11.5.1.1. NFL-STYLE REPLICA HELMETS
11.5.1.2. BASEBALL BATTING HELMETS
11.5.1.3. CRICKET HELMETS
11.5.1.4. HOCKEY GOALIE HELMETS
11.5.1.5. OTHERS
11.5.2 GLOVES
11.5.2.1. FOOTBALL RECEIVER GLOVES
11.5.2.2. GOALKEEPER GLOVES
11.5.2.3. BASEBALL BATTING GLOVES
11.5.2.4. MMA & BOXING GLOVES
11.5.2.5. OTHERS
11.5.3 SHIN GUARDS, ELBOW & KNEE PADS
11.5.4 RACKETS
11.5.4.1. TENNIS RACKET
11.5.4.2. BASMINTON RACKET
11.5.4.3. SQUASH RACKET
11.5.4.4. TABLE TENNIS PADDLES
11.5.4.5. OTHERS
11.5.5 STICKS
11.5.5.1. ICE HOCKEY STICKS
11.5.5.2. FIELD HOCKEY STICKS
11.5.5.3. LACROSSE STICKS
11.5.5.4. POLO MALLETS
11.5.5.5. OTHERS
11.5.6 BATS
11.5.6.1. BASEBALL BATS
11.5.6.2. CRICKET BATS
11.5.6.3. SOFTBALL BATS
11.5.6.4. OTHERS
11.5.7 GOALPOSTS, HOOPS, & NETS
11.5.8 TRAINING EQUIPMENT
11.5.8.1. AGILITY LADDERS
11.5.8.2. RESISTANCE BANDS
11.5.8.3. OTHES
11.6 TOYS, GAMES & COLLECTIBLES
11.6.1 TOYS & GAMES
11.6.1.1. ACTION FIGURES
11.6.1.2. TRADING CARDS
11.6.1.3. BOARD GAMES & PUZZLES
11.6.1.4. OTHERS
11.6.2 VIDEO GAMES & SOFTWARE
11.6.2.1. CONSOLE VIDEO GAMES
11.6.2.2. PC VIDEO GAMES
11.6.2.3. MOBILE SPORTS GAMES
11.6.2.4. VIRTUAL REALITY (VR) & AUGMENTED REALITY (AR) SPORTS GAMES
11.6.2.5. OTHERS
11.6.3 COLLECTIBLES & MEMORABILIA
11.6.3.1. AUTOGRAPHED MERCHANDISE
11.6.3.1.1. JERSEYS
11.6.3.1.2. BALLS
11.6.3.1.3. POSTERS
11.6.3.1.4. OTHERS
11.6.3.2. LIMITED EDITION MERCHANDISE
11.6.3.3. REPLICA TROPHIES & MEDALS
11.6.3.4. HISTORIC SPORTS ARTIFACTS
11.6.3.5. OTHERS
11.7 HOME, OFFICE & LIFESTYLE GOODS
11.7.1 HOME DECOR & OFFICE MERCHANDISE
11.7.1.1. POSTERS & WALL ART
11.7.1.2. FURNITURE & BEDDING
11.7.1.3. CLOCKS, LAMPS & LIGHTING
11.7.1.4. OTHERS
11.7.2 DRINKWARE & KITCHENWARE
11.7.2.1. MUGS
11.7.2.2. TUMBLERS
11.7.2.3. WATER BOTTLES
11.7.2.4. PLATES & BOWLS
11.7.2.5. UTENSILS
11.7.2.6. OTHERS
11.7.3 STATIONERY & OFFICE SUPPLIES
11.7.3.1. NOTEBOOKS
11.7.3.2. PENS
11.7.3.3. PLANNERS
11.7.3.4. LAPTOP SKINS
11.7.3.5. MOUSE PADS
11.7.3.6. OTHERS
11.8 OTHERS
12 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY SPORT TYPE, 2018-2032 (USD MILLION)
12.1 OVERVIEW
12.2 TEAM SPORTS
12.2.1 FOOTBALL (SOCCER)
12.2.2 AMERICAN FOOTBALL
12.2.3 BASEBALL
12.2.4 BASKETBALL
12.2.5 ICE HOCKEY
12.2.6 CRICKET
12.2.7 RUGBY
12.2.8 OTHERS
12.3 INDIVIDUAL SPORTS
12.3.1 TENNIS
12.3.2 GOLF
12.3.3 BOXING & MIXED MARTIAL ARTS (MMA)
12.3.4 MOTORSPORTS
12.3.5 WRESTLING
12.3.6 OTHERS
12.4 MULTI-SPORT & SPECIAL EVENTS
12.4.1 OLYMPICS
12.4.2 PARALYMPICS & SPECIAL OLYMPICS
12.4.3 ESPORTS & VIRTUAL SPORTS
12.4.4 OTHERS
13 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION)
13.1 OVERVIEW
13.2 MASS MARKET
13.3 PREMIUM & LUXURY
13.4 COLLECTOR’S ITEMS & EXCLUSIVE RELEASES
14 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY LICENSING TYPE, 2018-2032 (USD MILLION)
14.1 OVERVIEW
14.2 OFFICIAL TEAM & LEAGUE LICENSED MERCHANDISE
14.3 PLAYER-ENDORSED MERCHANDISE
14.4 BRAND COLLABORATIONS & LIMITED-EDITION DROPS
14.5 OTHERS
15 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY DEMOGRAPHY, 2018-2032 (USD MILLION)
15.1 OVERVIEW
15.2 KIDS & YOUTH
15.3 MILLENNIALS & GEN Z (18-35 YEARS)
15.4 ADULTS (35+ YEARS)
16 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY END-USER, 2018-2032 (USD MILLION)
16.1 OVERVIEW
16.2 MEN
16.3 WOMEN
16.4 KIDS
17 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
17.1 OVERVIEW
17.2 OFFLINE STORES
17.2.1 SPORTS SPECIALTY STORES
17.2.2 BRAND-OWNED STORES
17.2.3 DEPARTMENT STORES
17.2.4 SUPERMARKETS & HYPERMARKETS
17.2.5 AIRPORT & TRAVEL RETAIL
17.2.6 OTHERS
17.3 ONLINE STORES
17.3.1 OFFICIAL TEAM & LEAGUE WEBSITES
17.3.2 E-COMMERCE MARKETPLACES
17.3.3 RETAIL BRAND WEBSITES
18 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, BY GEOGRAPHY, 2018-2032 (USD MILLION) (MILLION UNITS)
Global licensed sports merchandise market, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
18.1 NORTH AMERICA
18.1.1 U.S.
18.1.2 CANADA
18.1.3 MEXICO
18.2 EUROPE
18.2.1 GERMANY
18.2.2 U.K.
18.2.3 ITALY
18.2.4 FRANCE
18.2.5 SPAIN
18.2.6 RUSSIA
18.2.7 SWITZERLAND
18.2.8 TURKEY
18.2.9 BELGIUM
18.2.10 POLAND
18.2.11 DENMARK
18.2.12 NORWAY
18.2.13 SWEDEN
18.2.14 NETHERLANDS
18.2.15 REST OF EUROPE
18.3 ASIA-PACIFIC
18.3.1 JAPAN
18.3.2 CHINA
18.3.3 SOUTH KOREA
18.3.4 INDIA
18.3.5 SINGAPORE
18.3.6 THAILAND
18.3.7 INDONESIA
18.3.8 MALAYSIA
18.3.9 PHILIPPINES
18.3.10 AUSTRALIA
18.3.11 NEW ZEALAND
18.3.12 REST OF ASIA-PACIFIC
18.4 SOUTH AMERICA
18.4.1 BRAZIL
18.4.2 ARGENTINA
18.4.3 REST OF SOUTH AMERICA
18.5 MIDDLE EAST AND AFRICA
18.5.1 SOUTH AFRICA
18.5.2 EGYPT
18.5.3 SAUDI ARABIA
18.5.4 UNITED ARAB EMIRATES
18.5.5 ISRAEL
18.5.6 REST OF MIDDLE EAST AND AFRICA
19 GLOBAL LICENSED SPORTS MERCHANDISE MARKET, COMPANY LANDSCAPE
19.1 COMPANY SHARE ANALYSIS: GLOBAL
19.2 COMPANY SHARE ANALYSIS: NORTH AMERICA
19.3 COMPANY SHARE ANALYSIS: EUROPE
19.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC
19.5 MERGERS AND ACQUISITIONS
19.6 NEW PRODUCT DEVELOPMENT AND APPROVALS
19.7 EXPANSIONS
19.8 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
20 GLOBAL LICENSED SPORTS MERCHANDISE MARKET - SWOT ANALYSIS
21 GLOBAL LICENSED SPORTS MERCHANDISE MARKET - COMPANY PROFILES
21.1 EVERLAST WORLDWIDE INC.
21.1.1 COMPANY SNAPSHOT
21.1.2 PRODUCT PORTFOLIO
21.1.3 REVENUE ANALYSIS
21.1.4 RECENT UPDATES
21.2 G-III APPAREL GROUP, LTD.
21.2.1 COMPANY SNAPSHOT
21.2.2 PRODUCT PORTFOLIO
21.2.3 REVENUE ANALYSIS
21.2.4 RECENT UPDATES
21.3 FANATICS INC.
21.3.1 COMPANY SNAPSHOT
21.3.2 PRODUCT PORTFOLIO
21.3.3 REVENUE ANALYSIS
21.3.4 RECENT UPDATES
21.4 ADIDAS
21.4.1 COMPANY SNAPSHOT
21.4.2 PRODUCT PORTFOLIO
21.4.3 REVENUE ANALYSIS
21.4.4 RECENT UPDATES
21.5 UNDER ARMOUR, INC.
21.5.1 COMPANY SNAPSHOT
21.5.2 PRODUCT PORTFOLIO
21.5.3 REVENUE ANALYSIS
21.5.4 RECENT UPDATES
21.6 NEW ERA CAP
21.6.1 COMPANY SNAPSHOT
21.6.2 PRODUCT PORTFOLIO
21.6.3 REVENUE ANALYSIS
21.6.4 RECENT UPDATES
21.7 PUMA SE
21.7.1 COMPANY SNAPSHOT
21.7.2 PRODUCT PORTFOLIO
21.7.3 REVENUE ANALYSIS
21.7.4 RECENT UPDATES
21.8 COLUMBIA SPORTSWEAR INDIA
21.8.1 COMPANY SNAPSHOT
21.8.2 PRODUCT PORTFOLIO
21.8.3 REVENUE ANALYSIS
21.8.4 RECENT UPDATES
21.9 DICK'S SPORTING GOODS
21.9.1 COMPANY SNAPSHOT
21.9.2 PRODUCT PORTFOLIO
21.9.3 REVENUE ANALYSIS
21.9.4 RECENT UPDATES
21.1 HANESBRANDS INC.
21.10.1 COMPANY SNAPSHOT
21.10.2 PRODUCT PORTFOLIO
21.10.3 REVENUE ANALYSIS
21.10.4 RECENT UPDATES
21.11 SUNLIGHT SPORTS STUDIO LLP
21.11.1 COMPANY SNAPSHOT
21.11.2 PRODUCT PORTFOLIO
21.11.3 REVENUE ANALYSIS
21.11.4 RECENT UPDATES
21.12 RAWLINGS SPORTING GOODS.
21.12.1 COMPANY SNAPSHOT
21.12.2 PRODUCT PORTFOLIO
21.12.3 REVENUE ANALYSIS
21.12.4 RECENT UPDATES
21.13 LI NING (CHINA) SPORTS GOODS CO. LTD
21.13.1 COMPANY SNAPSHOT
21.13.2 PRODUCT PORTFOLIO
21.13.3 REVENUE ANALYSIS
21.13.4 RECENT UPDATES
21.14 ASICS CORPORATION
21.14.1 COMPANY SNAPSHOT
21.14.2 PRODUCT PORTFOLIO
21.14.3 REVENUE ANALYSIS
21.14.4 RECENT UPDATES
21.15 ICONIX BRAND GROUP
21.15.1 COMPANY SNAPSHOT
21.15.2 PRODUCT PORTFOLIO
21.15.3 REVENUE ANALYSIS
21.15.4 RECENT UPDATES
*NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDY AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST
22 RELATED REPORTS
23 QUESTIONNAIRE
24 CONCLUSION
25 ABOUT DATA BRIDGE MARKET RESEARCH
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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