- In April 2023, Veeva Systems Inc., a leading provider of cloud-based software for the global life sciences industry, launched Veeva Compass, an advanced analytics platform delivering real-world insights for more precise commercial decision-making. By integrating claims, prescription, and demographic data into a unified system, Veeva Compass empowers life sciences companies to enhance territory planning, identify growth opportunities, and improve salesforce effectiveness. This launch reinforces Veeva’s leadership in supporting data-driven commercialization strategies
- In March 2023, IQVIA announced the expansion of its Orchestrated Customer Engagement (OCE) platform with new AI-powered features for next-best-action suggestions, personalized HCP engagement, and multichannel optimization. This upgrade aims to enhance field performance and marketing operations by combining real-time analytics with advanced automation, enabling commercial teams to respond more dynamically to market shifts and customer behavior. The development reflects IQVIA’s ongoing commitment to digital innovation in life sciences
- In February 2023, Indegene, a global commercialization partner for biopharma companies, launched its Enterprise Commercialization Suite, a modular, AI-enabled platform designed to streamline product launches and manage omnichannel campaigns across global markets. The platform supports various commercialization functions, including regulatory readiness, field force coordination, and stakeholder engagement. This launch marks Indegene’s strategic move to strengthen its platform offerings for large and mid-sized pharma clients
- In February 2023, Salesforce expanded its Health Cloud for Life Sciences, introducing enhanced features to support regulatory compliance, patient engagement, and sales automation. The updates include advanced AI-driven insights, field team coordination tools, and compliance-focused workflows. This initiative aims to bridge clinical, commercial, and patient-facing operations, helping life sciences firms create unified, data-driven commercialization journeys
- In January 2023, Optymyze, a provider of no-code enterprise automation solutions, announced the deployment of its Sales Performance Management (SPM) platform for a global pharmaceutical company to optimize field sales effectiveness and incentive compensation. The platform enables agile commercial execution through real-time performance tracking, automated data management, and AI-based insights. This development highlights the growing importance of automation and data intelligence in supporting global commercialization efforts
