Global Lingerie Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Lingerie Market Size

• The global Lingerie market was valued at USD 37.48 billion in 2024 and is expected to reach USD 69.38 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 8.00%, primarily driven by the increasing consumer demand for comfortable, stylish, and inclusive lingerie products
• This growth is driven by factors such as the rising awareness of body positivity, increasing disposable incomes, the growing popularity of online shopping, and innovations in fabric and design

Lingerie Market Analysis

• The global lingerie market is experiencing significant growth, driven by evolving consumer preferences and increased demand for diverse and inclusive product ranges. The market has been shifting from traditional styles to more fashion-forward and comfortable options. This change is also influenced by the growing importance of self-expression through fashion choices
• Technological innovations are transforming the lingerie industry, particularly in the development of fabrics and design. Manufacturers are increasingly focusing on creating more comfortable, breathable, and durable materials to meet consumer expectations for both style and comfort. This has resulted in higher-quality products that appeal to a broader range of consumers
• The rise of e-commerce has become a crucial factor in the growth of the lingerie market. Online shopping platforms provide a convenient way for consumers to access a wide variety of lingerie brands and styles, often at competitive prices 
• For instance, large retail platforms such as Amazon and specialized lingerie sites have expanded their reach, making it easier for customers to purchase products from the comfort of their home
• Consumer behavior is also influenced by the growing trend of body positivity, with more brands offering products that cater to a wide range of body types. This inclusivity has led to greater representation in lingerie advertisements and product offerings, expanding the market to include people of all sizes
• The increasing focus on sustainability is another key factor in the market's development. Many brands are adopting eco-friendly practices, such as using sustainable fabrics and reducing waste in production processes. Consumers are becoming more aware of the environmental impact of their purchases, which has prompted lingerie brands to incorporate sustainability into their business models

Report Scope and Lingerie Market Segmentation     

Lingerie Market Trends

Rise of Sustainable and Eco-Friendly Lingerie

• Consumers are becoming more conscious of the environmental impact of their purchases and are seeking lingerie made from organic, recycled, or eco-friendly materials
• Brands are responding to this trend by introducing lingerie lines made from sustainable fabrics such as organic cotton, bamboo, hemp, and recycled polyester, which have a lower environmental footprint compared to traditional fabrics
• For Instance, brands such as Patagonia and Organic Basics have launched eco-friendly lingerie collections that emphasize sustainability and ethical production practices, attracting environmentally conscious consumers
• Additionally, the use of eco-friendly dyes and packaging, along with sustainable manufacturing processes, is gaining traction as companies look to reduce their carbon footprint and promote sustainability across their entire value chain
• This trend is not limited to niche brands; large corporations such as H&M and Victoria’s Secret are also incorporating sustainability into their offerings, with Victoria’s Secret recently launching a sustainable lingerie line called "VS&Co" that uses sustainable fabrics and eco-friendly production methods
• As sustainability becomes a central focus for modern consumers, the lingerie market is increasingly moving towards more transparent and eco-conscious business practices, with more brands expected to follow suit in the coming years

Lingerie Market Dynamics

Driver

Increasing Demand for Comfortable and Stylish Lingerie

• The growing consumer preference for comfortable yet stylish lingerie is one of the key drivers in the global lingerie market
• Consumers today are prioritizing comfort, with an increased demand for lingerie that offers both support and aesthetic appeal, especially after the rise of athleisure and loungewear trends in the fashion industry
• The shift towards comfort is particularly evident in the popularity of wireless bras, bralettes, and seamless underwear, which provide all-day comfort without sacrificing style
• The demand for inclusive sizing has also risen, with more brands offering products that cater to diverse body shapes and sizes, ensuring that customers of all demographics feel represented
• For instance, companies such as ThirdLove in the U.S. have gained significant traction by offering bras in a variety of sizes and using soft, breathable fabrics that cater to comfort without compromising on design
• As the trend for self-care and body positivity continues to grow, consumers are more inclined to choose lingerie that aligns with their personal comfort while also being stylish and fashionable
• This shift in consumer preferences is anticipated to continue driving growth in the lingerie market, as more brands innovate to meet these evolving demands for both style and comfort

Opportunity

Expansion in Emerging Markets

• Emerging markets, particularly in Asia-Pacific and Latin America, present significant growth opportunities for the global lingerie market
• The rising middle class in countries such as China, India, and Brazil, coupled with increasing disposable incomes, is driving a growing demand for premium and stylish lingerie
• E-commerce platforms have played a pivotal role in opening up new markets, allowing consumers in these regions to access a wide variety of lingerie brands that were once unavailable locally 
• For instance, Alibaba's Tmall and Amazon have seen significant growth in lingerie sales in China and India, as more consumers turn to online shopping for convenience and variety
• Moreover, changing social norms in these regions, such as the rising acceptance of body positivity and women's empowerment, are further boosting demand for lingerie that reflects these values
• Brands expanding into these regions, such as Victoria's Secret and H&M, are tapping into an under-served market, offering products that cater to local preferences and expanding their footprint in fast-growing economies
• This expansion into emerging markets is expected to be a key driver for future growth in the global lingerie market, as companies look to capture a larger share of the growing middle-class consumer base

Restraint/Challenge

Rising Raw Material Costs and Supply Chain Disruptions

• One of the major challenges facing the global lingerie market is the increasing cost of raw materials and supply chain disruptions
• The rising prices of materials such as cotton, silk, and lace, combined with the increased cost of labor and shipping, have significantly impacted production costs for lingerie manufacturers
• These factors have led to higher retail prices for lingerie products, which could affect consumer purchasing decisions, especially in price-sensitive markets
• The COVID-19 pandemic has also exacerbated these issues, causing widespread disruptions to supply chains and manufacturing processes, leading to delays and shortages in the availability of key materials 
• For Instance, companies such as Hanesbrands have reported challenges related to supply chain constraints and increased costs of raw materials, which have affected their profit margins and overall market performance
• Furthermore, the reliance on overseas production, particularly in countries such as China and Bangladesh, creates vulnerabilities in the supply chain, with political instability, tariffs, and environmental issues potentially further affecting availability and costs
• Addressing these challenges will require companies to find ways to optimize their supply chains, manage costs more effectively, and adapt to changing economic conditions while maintaining product quality and affordability

Lingerie Market Scope

The market is segmented on the basis of product, material, price, and distribution channel

Lingerie Market Regional Analysis

North America is the Dominant Region in the Lingerie Market

• North America is currently the dominant region in the global lingerie market
• The region has a large consumer base driven by an increasing demand for luxury and premium lingerie products
• The U.S. stands out with a high number of leading lingerie brands, including Victoria’s Secret, contributing to the region's market share
• Factors such as a high disposable income, fashion-forward trends, and an expanding e-commerce industry further strengthen the market in this region
• Additionally, growing awareness about body positivity and inclusivity has fueled demand for a wide range of lingerie products catering to diverse body types
• Major retailers in North America are also focusing on offering high-quality products with innovative designs and fabrics, which enhances the region's market position

Asia-Pacific is Projected to Register the Highest Growth Rate

• The Asia-Pacific region is expected to be the fastest-growing market for lingerie
• Countries such as China, India, and Japan are driving this growth due to an expanding middle class and rising disposable incomes
• The region’s growing urbanization, along with changing consumer preferences towards fashion and comfort, contributes to the market's rapid expansion
• The increasing acceptance of e-commerce platforms in countries such as China and India allows consumers easy access to a wide range of lingerie products, propelling market growth
• Additionally, the focus on offering diverse and inclusive lingerie products, including sizes and designs tailored to local preferences, is helping to drive market penetration
• International brands are increasingly expanding their presence in the APAC region, further fueling the market’s growth trajectory

Lingerie Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Victoria's Secret (U.S.)
• Marks and Spencer Reliance India Private Limited (India)
• MAS (Sri Lanka)
• Jockey (U.S.)
• Fashion Nova LLC (U.S.)
• LVMH Moët Hennessy - Louis Vuitton (France)
• HANESBRANDS INC (U.S.)
• Fruit of the Loom Inc (U.S.)
• Triumph International Ltd (Switzerland)
• WACOAL HOLDINGS CORP (Japan)
• UNIQLO CO. LTD (Japan)
• Aimer online store (China)
• Hop Lun (Hong Kong) Limited (Hong Kong)
• Leno International Company Ltd (Hong Kong)
• AEO Management Co (U.S.)
• Lise Charmel (France)
• Maisonleja (U.S.)

Latest Developments in Global Lingerie Market

• In August 2024, Bali (HanesBrands), America’s leading national bra brand, introduced Bali Breathe, its airiest and most breathable collection yet. The new line combines nearly a century of design expertise with a modern approach to comfort and style. Features light-air bras, underwear, and shapewear, Bali Breathe redefines luxurious innerwear with innovative breathable fabrics for all-day comfort
• In July 2023, Swiss innerwear brand Sloggi, part of Triumph International, launched ‘Move Comfortably through Our World,’ a campaign aimed at redefining the innerwear category. Targeting Gen Z, the brand emphasizes comfort and innovation while expanding its product line across global markets, including India. With a focus on modern design and functionality, Sloggi aims to set new standards in everyday innerwear

SKU-65723