- In August 2024, Bali (HanesBrands), America’s leading national bra brand, introduced Bali Breathe, its airiest and most breathable collection yet. The new line combines nearly a century of design expertise with a modern approach to comfort and style. Features light-air bras, underwear, and shapewear, Bali Breathe redefines luxurious innerwear with innovative breathable fabrics for all-day comfort
- In July 2023, Swiss innerwear brand Sloggi, part of Triumph International, launched ‘Move Comfortably through Our World,’ a campaign aimed at redefining the innerwear category. Targeting Gen Z, the brand emphasizes comfort and innovation while expanding its product line across global markets, including India. With a focus on modern design and functionality, Sloggi aims to set new standards in everyday innerwear
