- In November 2021, Cabot Corporation launched its new PropelR E8 engineered reinforcing material, designed to improve the performance of low rolling resistance tires. The innovation is expected to enhance tire efficiency by reducing rolling resistance while maintaining strength and durability, aligning with the growing demand for environmentally friendly and fuel-efficient automotive solutions.
- In August 2021, Continental announced the launch of its new tire technology designed to optimize rolling resistance. This innovation aims to reduce fuel consumption and CO2 emissions, supporting the automotive industry's transition to more sustainable practices. The technology is expected to enhance the performance of vehicles while contributing to environmental goals
- In March 2021, Michelin launched two new truck tires, designed to improve fuel efficiency and reduce carbon emissions. These tires are part of Michelin’s commitment to providing solutions that support the transition to more sustainable transportation. The new models feature advanced technology aimed at lowering rolling resistance, offering fleet operators a way to enhance fuel economy and reduce environmental impact
- In 2021, The Goodyear Tire & Rubber Company started processes to acquire Cooper Tire & Rubber Company for a total enterprise value of around US$ 2.5 billion. The transaction will increase Goodyear’s product offering by joining two portfolios of balancing brands, whereas making a stronger US-based manufacturers with augmented presence in retail and distribution channels across the LUV product and light trucks segments
- In 2021, Bridgestone Corporation decided to spend US$ 9.3 million to launch a revolutionary equipment for assured facilities at Shimonoseki Plant, which manufacture tires for construction and mining vehicles. The installation process will start from 2022 and will be finished by 2025 to increase the company’s production system in terms of eco-friendliness, disaster preparedness, safety, quality and productivity
