- In July 2024, Giorgio Armani launched the Mare 2024 Collection at an exclusive cocktail event at Little Beach House Malibu, featuring tropical palm patterns in turquoise with wood and light gold accents, perfectly capturing the collection’s summer luxury against the Pacific Ocean backdrop, setting a new standard for immersive luxury experiences
- In December 2022, Dior introduced the "Dior Tears" campaign in collaboration with Denim Tears for the Fall 2023 collection, following a series of notable partnerships with designers such as Eli Russell Linnetz, Shawn Stussy, sacai, KAWS, and Daniel Arsham, further cementing Dior’s innovative approach to luxury fashion collaborations
- In November 2022, Prada unveiled a collection inspired by the abaya, dedicating the proceeds to support Qatar’s creative industry, showcasing the brand’s commitment to cultural appreciation and social responsibility in the luxury sector
- In November 2022, Burberry and Minecraft partnered to launch a unique game and fashion collection, blending creativity, exploration, and self-expression, highlighting Burberry’s efforts to merge digital innovation with luxury fashion experiences
- In November 2022, The New Concepts Nordstrom platform and Burberry introduced Concept 019, featuring a capsule collection of outerwear staples such as trench coats and puffer jackets, as well as ready-to-wear and accessories for all ages, enhancing Burberry’s visibility and customer engagement through innovative retail concepts



