“Increasing Preference For Clean Label And Natural Sweeteners”
• Consumers are increasingly opting for chocolate products with transparent ingredient labels, prioritizing natural over artificial sweeteners
• Maltitol, being derived from starch, is gaining popularity as a clean label alternative that allows for sugar-free claims without sacrificing taste
• Brands are positioning maltitol-based chocolates as keto-friendly, diabetic-safe, and non-GMO, aligning with modern consumer expectations
• The premium chocolate segment is seeing notable growth in maltitol usage, especially among wellness-focused and specialty brands
• For instance, U.S.-based brand Lily’s is expanding its sugar-free chocolate offerings using maltitol to appeal to health-conscious and clean-label-seeking consumers
