- In February 2025, Intuit Mailchimp introduced new product enhancements, including a revamped popup forms experience in beta. This feature enables marketers to engage site visitors with interactive popup forms, facilitating deeper audience targeting. With customizable, mobile-first designs, marketers can grow their customer base and leverage AI-driven insights for personalized marketing strategies. The update includes eight new offer types, such as discount promotions, free shipping, event signups, and newsletter subscriptions, ensuring higher engagement and conversion rates
- In January 2025, Google launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimize budget allocation and measure performance across channels. Meridian uses Bayesian modeling to estimate marketing impact, offering customization and actionable insights for data-driven decision-making. It integrates with Google’s MMM Data Platform, providing core metrics and validated experiment results to enhance marketing strategies
- In November 2024, Apple took direct control of advertising sales within Apple News, moving away from third-party vendors. This shift enables brands to connect with Apple News’ engaged audience through premium sponsorships, banner placements, and video ads. Publishers now receive 70% of ad revenue from ads sold by Apple within their articles, optimizing monetization opportunities
- In September 2024, Techmagnate, a digital marketing agency in New Delhi, launched its MarTech consulting services to help businesses leverage marketing technology for growth. The services include Customer Data Platform (CDP) solutions, marketing automation, and hyperlocal SEO automation, guiding clients through the entire lifecycle of implementation and management. Techmagnate aims to provide data-driven insights that will become cornerstones for decision-making as organizations scale
- In June 2024, Infosys launched Infosys Aster™, an AI-amplified MarTech platform designed to enhance marketing effectiveness and return on investment. Aster provides a unified view of customers, brands, and channels, improving performance marketing and digital commerce. It integrates generative AI-powered content creation, intelligent recommendations, and real-time analytics, enabling businesses to optimize campaigns and drive growth
