Image

Global Matcha Market – Industry Trends and Forecast to 2029

Food & Beverage

Image

Global Matcha Market – Industry Trends and Forecast to 2029

  • Food & Beverage
  • Upcoming Report
  • May 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Matcha Market – Industry Trends and Forecast to 2029

Market Size in USD Billion

CAGR :  % Diagram

Diagram Forecast Period 2021–2029
Diagram Market Size (Base Year) USD 3.14 USD Billion
Diagram Market Size (Forecast Year) USD 5.81 USD Billion
Diagram CAGR %

Major Markets Players

  • Nestle
  • Tata Consumers products
  • The Unilever Group
  • Encha
  • Grace & Green

Global Matcha By Grade (Ceremonial, Classic, and Culinary), Product (Regular Tea, Matcha Beverages, Food, Personal Care) Distribution Channel (Online and Offline) – Industry Trends and Forecast to 2029

Matcha Market

Market Analysis and Size

Matcha's exotic preparation styles and aromatic appeal have been key reasons for its adoption in the food and beverage industries of several non-native regions and countries. Matcha is made from shade-ground tea leaves known as tencha, which are grind into a powder using granite stone mills. A few decades ago, matcha tea was a regional beverage that few people outside of Japan had heard of. However, due to the rapid growth of food tourism, matcha has become a recognized form of tea in several Asian countries.

Data Bridge Market Research analyses that the matcha market was valued at USD 3.14 billion in 2021 and is expected to reach the value of USD 5.81 billion by 2029, at a CAGR of 8% during the forecast period of 2022 to 2029. The increasing use of matcha in tea and powder for the preparation of beverages, desserts and confectionaries is a factor assisting the market's growth over the forecast period.

Market Definition

Matcha tea is a green tea made by selecting young tea leaves and grinding them into a bright green powder. It is a Japanese green tea that comes in powdered and liquid forms. This tea has a mild and smooth flavor. Matcha tea is derived from the Camellia sinensis plant found in China and Japan due to its climatic and soil conditions.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2019 - 2014)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

By Grade (Ceremonial, Classic, and Culinary), Product (Regular Tea, Matcha Beverages, Food, Personal Care), Distribution Channel (Online and Offline)

Countries Covered

U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), Grace & Green (Japan), Green Foods Corp (U.S), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN, LTD (Japan), Marukyu Koyamaen (Japan)

Opportunities

  • Rising  demand of matcha in the food and beverages industry
  • Growing number of health-conscious customers

Matcha Market Dynamics

Drivers:

  • The global prevalence of chronic diseases is increasing.

The rising prevalence of chronic diseases has increased the demand for a nutritious diet and refreshment items. Matcha's antioxidant properties and vitamin synthesis have resulted in more serviced matcha trade worldwide.

  • Wide use of the application as well as numerous health advantages

This merchandise category's lustrous composition and essential nutrient advantage have increased its acceptance in creating numerous sweets, smoothies, refreshment beverages, and other food products.

Opportunity

The growing number of health-conscious customers, combined with customer awareness of the health benefits of matcha constituents, is expected to drive industry growth over the forecast period.

Restraints

Due to its special manufacturing process, the product is significantly more expensive than its competitors. The product is made from Camellia sinensis tencha leaves grown in the shade. Matcha tea plants are only grown in Japan due to the country's unique soil and environmental conditions. Tencha is primarily grown in Uji in the Kyoto region and Nishio in the Aichi region of Japan. The product's high price is due to strict cultivation conditions, a premium extraction process and careful grinding and processing.

This matcha market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the matcha market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Matcha Market

The COVID-19 pandemic outbreak has had a positive impact on the market. This is because consumers all over the world are looking for health and wellness foods and beverages, such as matcha tea, to keep them healthy. As a result, demand for matcha tea has increased, positively impacting market growth globally during the global health crisis.

Recent Development

  • On January 19, 2022, Aiya America, Inc. (Aiya Matcha), the world's leading premium Matcha green tea manufacturer for over 130 years, launched the Matcha Infused Tea Line. The package includes three high-quality Japanese green teas.
  • On April 17, 2018, KISSA Tea will launch a new Matcha Cranberry Latte Mix made with 100 percent genuine Japanese Matcha. It's quick and easy to prepare.
  • On July 25, 2019, Voilà and Mizuba Tea Co. announced a collaboration that will allow tea enthusiasts to enjoy Mizuba's Matcha whenever and wherever they want. Mizuba Tea Co.'s first single-serve Matcha will be released on July 19, 2019, collaborating with Voilà.

Global Matcha Market Scope

The matcha market is segmented on the basis of grade and product. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Grade

  • Ceremonial
  • Classic
  • Culinary

On the basis of grade, the matcha market is segmented into ceremonial, classic, and culinary.

Product

  • Regular tea
  • Matcha beverages
  • Food
  • Personal care

Based on product the matcha market is segmented into regular tea, matcha beverages, food, and personal care.

Distribution channel

  • Online
  • Offline 

On the basis of distribution channel the matcha tea market is segmented into online and offline

Matcha Market Regional Analysis/Insights

The matcha market is analyzed and market size insights and trends are provided by country, grade, distribution channel and product as referenced above.

The countries covered in the matcha market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Due to the popularity of green tea in Japan and China, the Asia Pacific region has the largest regional market. The Asia Pacific region accounted for roughly 64% of global industry revenue. Ancient tea traditions in Japan and China contributed to the Asia Pacific product industry concentration. Furthermore, as health awareness grows, countries such as Australia, Singapore, and India are expected to emerge as potential markets.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Matcha Market Share Analysis

The matcha market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to matcha market.

Some of the major players operating in the matcha market are:

  • Nestle SA (Switzerland)
  • Tata Consumers products Ltd. (India)
  • The Unilever Group (U.K.)
  • Encha (U.S)
  • Grace & Green (Japan)
  • Green Foods Corp (U.S)
  • AOI Tea Company (U.S.)
  • Aiya Co. Ltd. (Japan)
  • ITO EN, LTD (Japan)
  • Marukyu Koyamaen (Japan)


SKU-

Please fill in the below form for detailed Table of Content

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Please fill in the below form for detailed List of Table

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Please fill in the below form for detailed List of Figure

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Please fill in the below form for Infographics

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Please fill in the below form for Research Methodology

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

Please fill in the below form for Available Customization

By clicking the "Submit" button, you are agreeing to the Data Bridge Market Research Privacy Policy and Terms and Conditions

Get online access to the report on the World's First Market Intelligence Cloud

  • Interactive Data Analysis Dashboard
  • Company Analysis Dashboard for high growth potential opportunities
  • Research Analyst Access for customization & queries
  • Competitor Analysis with Interactive dashboard
  • Latest News, Updates & Trend analysis
  • Harness the Power of Benchmark Analysis for Comprehensive Competitor Tracking
Request for Demo

FREQUENTLY ASK QUESTIONS

The matcha market size will be worth USD 5.81 billion by 2029.
The growth rate of the matcha market is 8% in the forecast by 2029.
The global prevalence of chronic diseases is increasing & wide use of the application as well as numerous health advantages are the growth drivers of the matcha market.
The major companies in the matcha market are Nestle SA (Switzerland), Tata Consumers products Ltd. (India), The Unilever Group (U.K.), Encha (U.S), Grace & Green (Japan), Green Foods Corp (U.S), AOI Tea Company (U.S.), Aiya Co. Ltd. (Japan), ITO EN, LTD (Japan), Marukyu Koyamaen (Japan).
Grade and product are the factors on which the matcha market research is based.
Free Sample Report

CHOOSE LICENCE TYPE

  • 7000.00
  • 4800.00
  • 3000.00
  • 8000.00
  • 12000.00

Why Choose Us

Industry Coverage

DBMR works across the globe in multiple industries which equip us with knowledge across verticals and provide our clients with insights not only from their industry but how other industries will impact their ecosystem.

Regional Coverage

Coverage of Data Bridge is not restricted to developed or emerging economies. We work across the globe covering the largest array of countries where no other market research or business consulting firm has ever conducted research; creating growth opportunities for our clients in areas which are still unknown.

Technology Coverage

In today’s world, technology drives the market sentiment, so our vision is to provide our clients insights not only for developed technologies but upcoming and disrupting technological changes throughout the product lifecycle by enabling them with unforeseen opportunities in the market which will create disruption in their industry. This leads to innovation and our clients to come out as winners.

Goal Oriented Solutions

DBMR goal is to help our clients achieve their goals through our solutions; hence we formatively create the most appropriate solutions for our client needs, saving time and efforts for them to drive their grand strategies.

Unparallel Analyst Support

Our analysts take pride in our clients’ success. Unlike others, we believe in working along our clients to achieve their goals with 24 hours analyst support determining the correct needs and inspire innovation through service.

Banner

Client Testimonials