Matcha's exotic preparation styles and aromatic appeal have been key reasons for its adoption in the food and beverage industries of several non-native regions and countries. Matcha is made from shade-ground tea leaves known as tencha, which are grind into a powder using granite stone mills. A few decades ago, matcha tea was a regional beverage that few people outside of Japan had heard of. However, due to the rapid growth of food tourism, matcha has become a recognized form of tea in several Asian countries.
