“Rising Demand for Herbal Dietary Supplements and Nutraceuticals”
- A prominent trend in the global medicinal herbs market is the increasing demand for herbal dietary supplements and nutraceuticals driven by a growing consumer focus on preventive healthcare and wellness
- This trend is fueled by the perception of herbal products as natural alternatives with fewer side effects compared to synthetic drugs, and increasing awareness of their potential health benefits
- For instance, the growing popularity of turmeric and ginger supplements for their anti-inflammatory properties, and ashwagandha for stress management, demonstrates the increasing consumer preference for herbal remedies in dietary supplements
- The expanding availability of herbal supplements in various convenient forms such as capsules, tablets, and powders through online and offline channels further supports this trend
- This rising demand for herbal supplements and nutraceuticals is a significant driver for the medicinal herbs market



