- In January 2025, Himalaya Wellness Company, a leading global player in herbal healthcare, launched its new range of standardized botanical extracts targeting cardiovascular and metabolic health. These products are developed using advanced phyto-extraction technologies to enhance bioavailability and efficacy, meeting the rising demand for clinically-backed herbal supplements
- In October 2024, Natura &Co, the parent company of The Body Shop and Aesop, introduced a new line of cosmeceutical-grade herbal skincare products enriched with medicinal herbs such as Centella Asiatica, turmeric, and licorice root. The formulations cater to the growing consumer interest in plant-based, dermatologically-tested skincare
- In September 2024, at the Natural Products Expo East, Gaia Herbs announced a major expansion into the personalized herbal wellness segment with its AI-driven supplement customization platform. The initiative uses individual health data to recommend specific combinations of medicinal herbs tailored to each user’s needs
- In September 2024, Patanjali Ayurved partnered with multiple Indian agricultural cooperatives to scale up the sustainable cultivation of rare medicinal herbs such as Ashwagandha and Shankhpushpi. This initiative supports local farmers and strengthens the supply chain for high-demand herbs used in Ayurvedic formulations globally
