Global Men’s Grooming Appliances Market, By Type (Shavers, Styles/Trimmers, Epilators, Hair Clippers), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Other) – Industry Trends and Forecast to 2029
Market Analysis and Size
Personal grooming is the skill of maintaining one's look, which involves all the body parts and gives to a positive self-image in society. It determines a person's confidence, professionalism, maturity, and intelligence. Several companies are focusing on providing unique grooming appliances that have a value proposition for persons to fulfil these requirements. Men's grooming includes an extensive range of goods, from skin care to shaving care to hair care. Rapid Innovation and developments in many grooming solutions such as, shavers, Steelers/trimmers, and epilators and hair clippers are providing the industry with significant growth potential rate.
Data Bridge Market Research analyses that the men’s grooming appliances market was valued at USD 7291.70 million in 2021 and is expected to reach USD 9023.86 million by 2029, registering a CAGR of 2.70% during the forecast period of 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and technological advancements.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Million, Volumes in Units, Pricing in USD
Type (Shavers, Styles/Trimmers, Epilators, Hair Clippers), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, Other)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Procter and Gamble (US), Wahl Clipper Corporation (US), Panasonic India (India), Koninklijke Philips N.V (Netherlands), Spectrum Brands (US), Andis Company (US), Conair LLC (US), SYSKA (US), Natura&Co (Brazil), Brio Product Group (US), Syneron Candela (US), Emjoi Company Gmbh (US), Epilady USA (US), Bellabe (US), Beiersdorf AG (Germany), Coty Inc. (US), Kroger (US)
Men's grooming appliances are those devices which help men in processes such as trimming their hair and shaving their face. Grooming appliances refer to products that people use to keep themselves clean, hygienic and make their skin and face look presentable.
Men’s Grooming Appliances Market Dynamics
Increase focused on personal care
Men’s also focus on their personal care and grooming which is one of the major factors driving the men’s grooming appliances market. Now Social media has become very significant in popularizing and creating makeup, fashion, and hairstyling trends. Hence, there are growing instances of appliances and brand promotions, including advertisements for men’s grooming appliances on several media channels, which are gaining customers' attention.
- Increase Spending on Men’s Grooming Product
Today, men are also very conscious about their skin and look, so according to a survey, men give 16 minutes of time on their grooming. They do not mind spending on good grooming appliances. Thus, increasing expenditure on such appliances is expected to enlarge the growth of the global men’s grooming appliances market. Also, changing lifestyle is another factor which is expected to increase the demand for such appliances due to expansion of the global men’s grooming appliances.
- Expansion of e-commerce
Another major driver of the men’s grooming appliances is the increase of the e-commerce sector globally. E-commerce has gone ordinary, due to some popular platforms. The penetration of e-commerce into the mainstream means that now lots of men are easy to access their grooming appliances. The e-commerce industry continues to streamline and simplify all its process, increasing the growth of the grooming appliances market.
The men’s grooming appliances market has witnessed significant investments by market players who are focusing on appliances innovation. These new appliances have improved benefits to differentiate a company’s appliances from the others and deal with the problems which has associated with traditional grooming appliances among changing the consumer preferences. These innovations are driving the grooming appliances market. Furthermore, increase in new emerging markets and new strategic collaborations will also act as market drivers and further increase useful opportunities for the market's growth rate.
The rise in demand for personal hair care appliances can be attributed to shift towards customer preferences from unsafe chemical-based hair styling appliances to electrical styling appliances. Moreover, the other factor in men’s grooming is the demographic of men aged over 55. They are the minimum involved customers when it comes to skin and haircare appliances. So, the challenge is how to sell these appliances and convince them to change their daily lifestyles. This demographic is often limiting the market and the major restrains that will hinder the market's growth rate.
This men’s grooming appliances market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the men’s grooming appliances market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Men’s Grooming Appliances Market
The outbreak of covid-19 overall the globe has resulted in the, border restrictions, lockdown of capitals and the breakdown of the shipping network. Due to this shut down the workspaces and shopping complexes which led to a decline in appliances demand. The number of people were working from home during pandemic and some are still working from home, which further affected the demand for grooming appliances. But the product sale increased by online platform during pandemic due to the fear of virus infection at market places which slightly enhance the growth of the market.
- In 2022, Koninklijke Philips NV launch its new product called "Philips Norelco OneBlade First Shave” with basketball legend Grant Hill. This product is promoted to persons who are just starting to groom. It provides a more comfortable and cleaner shaving experience without any worrying about burns and cuts. The company is advertising their product through a social media campaign along with Grant Hill,
- In 2022, P&G, launched its new premium razor with an exfoliating bar under its sub-brand Gilette Labs. The company states that the product aims to combine "exfoliating and shaving in an effortless stroke". P&G markets use the tagline, “To make men's days more effortless" for promote their product. It has a metal handle that comes with a magnetic stand and a lifetime assurance.
Global Men’s Grooming Appliances Market Scope
The men’s grooming appliances market is segmented on the basis of types and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Hair Clippers
- Specialty Stores,
- Online Stores
Men’s Grooming Appliances Market Regional Analysis/Insights
The men’s grooming appliances market is analysed and market size insights and trends are provided by country, types and distribution channel as referenced above.
The countries covered in the men’s grooming appliances market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the men’s grooming appliances market in terms of market share during the forecast period. This is due to the growing demand for men’s grooming appliances in this region. The North America region leads the men’s grooming appliances market because the customers have shifted from a conventional focus on shaving to a broader perspective of personal care.
During the projected period, Asia-Pacific is anticipated to be the fastest developing region due to increase the demand for men's grooming which augmented the sales of men's grooming appliances in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Men’s Grooming Appliances Market Share Analysis
The men’s grooming appliances market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to men’s grooming appliances market.
Some of the major players operating in the men’s grooming appliances market are:
- Procter and Gamble (US)
- Wahl Clipper Corporation (US)
- Panasonic India (India)
- Koninklijke Philips N.V (Netherlands)
- Spectrum Brands (US)
- Andis Company (US)
- Conair LLC (US)
- SYSKA (US)
- Natura&Co (Brazil)
- Brio Product Group (US)
- Syneron Candela (US)
- Emjoi Company Gmbh (Germany)
- Epilady USA (US)
- Bellabe (US)
- Beiersdorf AG (Germany)
- Coty Inc. (US)
- The Kroger Co. (US)