- Men’s skincare products are a segment of the personal care industry focused on grooming, hydration, anti-aging, and skin health solutions specifically formulated for male skin types
- Market growth is driven by evolving masculinity norms, increasing grooming awareness, and the demand for convenient, multifunctional products tailored to men’s skincare needs
- The market is evolving through innovations in product formulation, natural ingredient integration, and expansion into hybrid solutions combining skincare with wellness benefits
- For instance, brands such as L'Oréal Men Expert and Bulldog Skincare are launching multifunctional products that combine hydration, SPF protection, and anti-fatigue properties
- The men’s skincare market is projected to see steady growth, fueled by shifting cultural attitudes, rising disposable incomes, e-commerce expansion, and increased interest in self-care among male consumers
Frequently Asked Questions
The creams and moisturizers segment is expected to dominate the global men’s skincare products market holding a major market share in 2025.
South Korea is expected to witness the highest CAGR in the men’s skincare products market. This growth is driven by country's strong cultural emphasis on skincare, the influence of K-beauty trends, and the increasing adoption of grooming routines among men.
U.S. is expected to dominate the global men’s skincare products market, particularly in the North America region. This dominance is attributed to increasing adoption of self-care routines among men, high disposable incomes, and the influence of skincare-focused digital content
North America is expected to dominate the global men’s skincare products market driven by a strong presence of both conventional and natural grooming brands that cater to a broad range of consumer needs and preferences.
