- In February 2024, Deepika Padukone and Jigar Shah’s self-care brand, 82°E, entered the men’s skincare segment with the launch of 82°E Man. By introducing a three-in-one face, beard, and body cleanser alongside a two-in-one moisturizer with SPF, the brand is tapping into the growing demand for multifunctional skincare solutions
- In December 2022, Kao Corporation launched UNLICS, a cosmetics brand specifically designed for Gen Z men who seek a beauty identity that goes beyond conventional grooming. The brand debuted with its products available through the official UNLICS online store, as well as on Rakuten and Amazon. This strategic launch is expected to contribute to the growth of the men’s skincare and cosmetics market by addressing the rising demand among younger male consumers for inclusive, expressive, and purpose-driven beauty solutions
