- Men’s underwear is a foundational segment of the apparel industry, offering a wide range of products including briefs, boxers, trunks, and performance wear designed for daily comfort, hygiene, and style
- Market growth is driven by rising fashion consciousness among men, increased focus on personal hygiene, and the influence of lifestyle changes, fitness trends, and premiumization in innerwear choices
- The market is evolving with innovations in fabric technology, design aesthetics, and sustainability, along with a shift toward personalized fits and inclusive sizing
- For instance, brands such as Calvin Klein, Tommy John, and MeUndies are introducing collections with moisture-wicking fabrics, eco-friendly materials, and bold, fashion-forward designs
- The men’s underwear market is expected to see consistent growth, fueled by the expansion of e-commerce channels, rising demand for functional and stylish innerwear, and increased investment in direct-to-consumer models and branding initiatives
