- In April 2025, Diva International Inc., a global leader in menstrual care products, announced the launch of its biodegradable menstrual cup line in North America. This innovation aims to address growing consumer demand for sustainable and eco-friendly feminine hygiene solutions. With a strong focus on environmental responsibility, Diva’s new product line reinforces its commitment to reducing plastic waste while maintaining product performance and comfort
- In March 2025, INTIMINA (Sweden) introduced the Ziggy Cup 3, an upgraded version of its popular flat-fit menstrual cup designed for mess-free period sex and all-day comfort. The product features enhanced medical-grade silicone and a leak-proof double rim. This launch targets the growing segment of consumers seeking flexibility and discreet protection, and strengthens INTIMINA’s position in the premium menstrual care segment
- In February 2025, Saalt (U.S.) announced the expansion of its global distribution network through strategic partnerships with health and wellness retailers in Southeast Asia and the Middle East. This initiative aims to enhance accessibility to high-quality reusable menstrual cups in emerging markets where sustainable feminine hygiene products are gaining traction
- In January 2025, Me Luna GmbH (Germany) revealed a custom-fit menstrual cup range in the EU, developed using body-positive sizing models and consumer feedback. These customizable products aim to cater to a broader range of users by offering improved fit, usability, and comfort. The innovation is expected to appeal to first-time users and those with specific anatomical needs
- In December 2024, Sirona Hygiene Private Limited (India) received approval from the Indian FDA to manufacture and distribute its advanced antimicrobial menstrual cups made with copper-infused medical-grade silicone. This product is designed to offer enhanced hygiene and longer-lasting protection, tapping into the demand for health-focused period care solutions in densely populated markets
