- In August 2023, Nosotros Tequila and Mezcal announced a strategic partnership with Republic National Distributing Company (RNDC). This collaboration aims to enhance the distribution of agave spirits across various markets. By expanding RNDC's agave product portfolio, the partnership seeks to meet the growing consumer demand for premium agave spirits, fostering brand growth and increasing overall market presence
- In June 2022, Madre Mezcal, a certified artisanal mezcal brand hailing from Mexico, introduced its ready-to-drink canned cocktail, ‘Desert Water.’ This refreshing beverage combines Madre Espadin mezcal with sparkling water, real fruit, and a selection of herbs and plants. The launch of this cocktail reflects a growing trend in the spirits industry, appealing to consumers looking for convenient yet high-quality cocktail options that maintain authentic mezcal flavor
- In March 2022, Compañia Tequilera de Arandas S.A. de C.V.'s Lobos 1707, an ultra-premium tequila and mezcal brand, proudly announced its expansion into the Canadian market. The launch was celebrated with an official event in Toronto, marking a significant milestone for the brand. This strategic move enhances Lobos 1707’s international presence and taps into the increasing demand for high-quality agave spirits among Canadian consumers
- In January 2022, Diageo PLC, a global leader in alcoholic beverages, acquired the premium artisanal mezcal brand Mezcal Unión by purchasing Casa UM. This acquisition positions Diageo to broaden its mezcal offerings significantly. As one of the top mezcal producers, Mezcal Unión's unique product range will complement Diageo’s extensive portfolio, enhancing its market competitiveness in the growing mezcal segment
- In August 2021, Diageo PLC announced its intention to acquire the artisan mezcal brand Mezcal Unión by purchasing Casa UM. This strategic acquisition is aimed at strengthening Diageo’s foothold in the growing mezcal market. By incorporating Mezcal Unión into its portfolio, Diageo seeks to leverage its marketing capabilities and distribution network to enhance brand visibility and accessibility in the competitive spirits landscape
